122: Big Picture Marketing and PR with Megan Nivens-Tannett

 

Megan Nivens-Tannett is the founder and CEO of Flourish, an agency that helps businesses thrive through strategic marketing and public relations solutions. We discuss big-picture marketing, the benefits of having a strategic business partner, and how stupid questions challenge assumptions.

 

Time Stamps

[00:29] Megan's entrepreneurial journey

[04:45] Entrepreneurs need to be ready to make hard decisions

[06:19] Understanding the Flourish Communication Framework

[07:46] How to be intentional in your business

[11:55] The benefits of having a strategic growth partner

[14:04] Purposeful Business: What is it and how do you implement it?

[17:16] Why you need to invest in a purposeful business strategy

[18:06] Ways to tailor your offers according to key target markets

[21:24] Content Marketing: Stop selling and start helping

[23:42] How to make your content more credible 

[26:11] Rethinking the idea of asking stupid questions

[30:47] Stupid questions challenge assumptions 

[34:18] Parting thoughts 

 

Links and Resources

Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Megan's LinkedIn

Flourishconsultingservices.com