How to Handle Unsubscribes in Email Marketing Like a Pro with GM Hakim

In this episode, we explore the best strategies for handling unsubscribes in your email marketing efforts without damaging future opportunities.

GM Hakim was looking for some advice on what to do when a prospect unsubscribes from an email sequence. Marc Scott breaks down how to interpret unsubscribe signals, why they’re not always a rejection, and how to nurture leads outside the inbox.

You’ll learn mindset tips, social media engagement strategies, and smart practices for honoring unsubscribe requests while staying top of mind.

Whether you’re a freelancer, entrepreneur, or marketer, this conversation will help you manage your email list with confidence, maintain strong connections, and set your business up for long-term success.

CONNECT WITH GM HAKIM

🖱️ GM Hakim Website - http://www.gmhakim.com
🖱️ GM Hakim on LinkedIn - https://www.linkedin.com/in/gmhakim
🖱️ GM Hakim on X - https://x.com/GMHakimVO
🖱️ GM Hakim on Instagram - https://www.instagram.com/gmhakimvo
🖱️ GM Hakim on Blue Sky - https://bsky.app/profile/gmhakimvo.bsky.social
🖱️ GM Hakim on YouTube - https://www.youtube.com/@gmhakimvo

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

RESOURCES FOR VOICE ACTORS

* Voice Over Marketing Playbook
➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes
➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott

* For voice over services:
➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag?
➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

KEY TAKEAWAYS

✅ Unsubscribes can be misinterpreted; it's essential to reframe the situation.
✅ Classifying contacts into leads, prospects, and clients helps manage communication effectively.
✅ Honoring unsubscribe requests is crucial to maintaining professionalism.
✅ Social media can be a tool for gentle engagement after unsubscribes.
✅ Not all unsubscribes indicate a lack of interest; clients may still remember you.
✅ Regularly assess the overall response to your outreach efforts.
✅ Focus on the positive interactions rather than fixating on negative feedback.
✅ Building relationships takes time and requires patience, especially after a client unsubscribes.