Reaching Out to Your Retail Customers Through Social Media | Retail Today With Bob Phibbs, The Retail Doctor - Flash Briefing

Now that you have more time than you might have liked, take the time to research your top 10 or 20 customers on their LinkedIn or Facebook profiles and see what charities they support, or in their social posts, and then send a note or a video thank you for their business. Then, add a line, "I was looking online and you know what I discovered about you? You like..." and then fill in whatever that is, and then share something you have in common before you sign off with your thanks. That's one way to show your customers that they are more than just money coming in to you, that there's actually a relationship.

And on that note, this has got to be a pause in the flash briefings from me as I take a look into the effectiveness of these daily briefings, which I've done for a long time. I encourage you to check out my podcast "Tell Me Something Good About Retail" where every week I interview some of the most exciting retailers, brands, and movers and shakers for the retail area. In the meantime, do good work and remember, we're about as happy as we make our minds up to be.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!