Will the Future Still Have a Place for the Intuitive Marketer?
WVU Marketing Communications Today

Will the Future Still Have a Place for the Intuitive Marketer?

2022-08-11
  With the rising demand for marketing accountability, and the emphasis being placed on data-driven decision-making, is the intuitive marketer under threat of extinction? Our guest, Susan K. Jones, says that AI and science will allow the intuitive marketer of the future not only to survive but to thrive. Listen in as we discuss how smarter AI and tech will lead to smarter “informed intuition” for marketers everywhere. Susan is the author, co-author, or editor of more than 30 books. Acad...
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