Preparing to Migrate to Google Analytics 4
A Brighter Web | Grow your business with digital marketing

Preparing to Migrate to Google Analytics 4

2022-07-07
Google Analytics is among the most useful free tools in digital marketing. But as of 2022, businesses must transition to the newest update—Google Analytics 4. Here’s how you can handle this change and make the most of it for your marketing. What is Google Analytics 4 and why do we need to move to it? 1995 - Urchin created 2005 - Purchased by Google, becoming Google Analytics. 2011 - New version 2012 - UA unveiled 2020 - GA4 How is it different from Universal Analytics—aka GA 3? It's hard to explain over ...
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