Native Sparkling: Rewilding the world through sociability

2022-11-21

Native Sparkling is New Zealand’s first hard seltzer, which was dubbed ‘Drink of the Summer’ by the New York Times in 2019. The product range is all low sugar, low carb and low calories. But it’s about way more than just the drinks. Native Sparkling have a genuine focus on conversation, including bird programmes and even environmental initiatives in their overseas markets. In this episode of Flying the Fern, host David Downs talks to co-founder Guy Hobson about: Company origins, making a drink they called ‘Moose Juice’ at university

Native Sparkling is New Zealand’s first hard seltzer, which was dubbed ‘Drink of the Summer’ by the New York Times in 2019.

The product range is all low sugar, low carb and low calories. But it’s about way more than just the drinks. Native Sparkling have a genuine focus on conversation, including bird programmes and even environmental initiatives in their overseas markets.

In this episode of Flying the Fern, host David Downs talks to co-founder Guy Hobson about:

Company origins, making a drink they called ‘Moose Juice’ at university
Being a family business, with two brothers and a sister
Introducing a whole new product to the established alcohol industry
How Native Hard Sparkling got their first sale in New Zealand, and how different it was when they went to Japan
How they’ve weaved in their conservation initiatives, and the impact it’s had

To find out more, head to https://nativesparkling.nz/

Check out their social media:

Facebook: https://www.facebook.com/nativehardsparkling/

Instagram: https://www.instagram.com/nativesparkling/

To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/

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