Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Robert Thelen, CEO & Founder of Rownd, an app onboarding platform that's raised $3.3 Million in funding.
Here are the most interesting points from our conversation:
The Onboarding Problem: Robert highlights that nearly half of users drop off during the onboarding process of apps, leading to substantial losses in potential user engagement and revenue.
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Robert Thelen, CEO & Founder of Rownd, an app onboarding platform that's raised $3.3 Million in funding.
Here are the most interesting points from our conversation:
- The Onboarding Problem: Robert highlights that nearly half of users drop off during the onboarding process of apps, leading to substantial losses in potential user engagement and revenue.
- The Aha Moment: After joining Y Combinator, Robert identified that many CEOs were struggling with user growth due to high drop-off rates at the login and sign-up stages, sparking the creation of Rownd.
- Customer-Centric Development: The first three to six months involved close interaction with early customers to understand and solve their pain points, a practice that continues to drive product development at Rownd.
- Pain Point Pricing Strategy: Rownd focuses on solving significant pain points and charges a premium, ensuring they provide high value and targeting customers who truly need their solution.
- Consumer-Focused Market: Rownd primarily serves B2C companies where user friction can drastically impact user retention, such as in competitive industries like health and wellness.
- Stress Management Skills: Robert’s military background has equipped him with exceptional stress management skills, which he applies in high-pressure situations in the startup environment.
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