IAM2329 - How Experimentation Drives Success in Business

2024-12-28

In this special episode, Gresham Harkless emphasizes the significance of experimentation in business, particularly in the early stages. He discusses how trying different strategies, testing ideas, and being open to trial and error can lead to finding the right approach. Gresham highlights the value of A/B testing — comparing two variations of a strategy or offer to see which performs better. He explains the importance of tracking data such as impressions, clicks, conversions, and other key performance indicators (KPIs...

In this special episode, Gresham Harkless emphasizes the significance of experimentation in business, particularly in the early stages.

He discusses how trying different strategies, testing ideas, and being open to trial and error can lead to finding the right approach.

Gresham highlights the value of A/B testing — comparing two variations of a strategy or offer to see which performs better.

He explains the importance of tracking data such as impressions, clicks, conversions, and other key performance indicators (KPIs).

Moreover, he believes business owners should create space to experiment, which fosters innovation and growth.

Blue Star Franchise: http://bluestarfranchise.com
Browse the Franchise Inventory: https://bluestarfranchise.com/franchise
Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment
Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Comments (3)