Audio Files: Terrific Trade Show Prep & Follow-up

TERRIFIC TRADE SHOW PREP & FOLLOW-UP

FROM THE MARCH 2024 ISSUE OF GROWERTALKS MAGAZINE

WRITTEN BY KATIE ELZER-PETERS

NARRATED BY BILL CALKINS

 

EXCERPT: Attending trade shows costs a lot of coin. Whether you pay for a booth, ship plants and fixtures out to the show, and cover hotel rooms and meals for staff or you send staff (and pay for meals and hotel rooms and transportation), at a minimum you’re spending $1,000. But your outlay might be closer to $50K with a booth. Are you getting as much out of the shows as you could be?

 

Read the digital edition of GrowerTalks Magazine—March 2024: https://www.ballpublishing.com/magazine/gt_24_03/index.aspx