S5E1 - Upsell messaging (a workshop session)

In this "workshop session," Ash, Flo, and friend of the show Ute Wellenberg brainstorm how marketers might help the business "upsell" accounts and win bigger deals through better messaging. Listen to the three build out ideas for a messaging framework, and hear how you could bring it to account teams and strategy meetings early on!

Episode guest: Ute Wellenberg, friend of the show and account strategy expert.

Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota

Pls. find the shownotes to this episode at unbillable-hrs.com!