Riversimple's purpose is “To pursue, systematically, the elimination of the environmental impact of personal transport”. LESS UNSUSTAINABLE IS STILL NOT SUSTAINABLE. Find out their disruptive business model!
https://www.linkedin.com/posts/samuele-tini-7b2b861_s1-e2-how-can-we-make-mobility-sustainable-activity-6782211229877313536-Qt_X