Marcoms

Business consists of making things and selling things. Your company might deliver a product or a service, but somebody has to make it and somebody has to sell it. We make promises through sales and keep promises through production and operations.  

Classic situation is a salesperson and an engineer meeting a customer to sell a solution to a problem. 

So, what about marketing?  

In many years of sales and consulting I have never once heard a salesperson say that they had a great website. I have never heard any salesperson say,’ Thank goodness for marketing’. 

In fact virtually every salesperson I meet says that the website is terrible and that the marketing collateral is no good. 

https://www.gartner.com/en/sales/insights/buyer-enablement  

https://www.sandler.com/blog/aligning-sales-marketing-crm-success-four-keys-motivating-sales-team-embrace-system-create-data-driven-accountability/   

If you want to get more from Bill, you can find his book here 

https://www.amazon.com/Bootstrap-Selling-Sandler-Bill-Morrison 

You can also buy it as an Audible book here: 

https://www.amazon.com/Bootstrap-Selling-Sandler-Way Audible