This podcast episode explores digital analytics tools, with a focus on FullStory. The host provides an overview of digital analytics and its importance in understanding user behavior and improving online marketing strategies. The features and configuration of FullStory are discussed, including the ability to analyze user activity, track frustrated sessions and rage clicks, and use UTM campaigns for tracking. The episode also touches on the use of DataDog for digital analytics and highlights the various aspects that can be analyzed, such as session length, user behavior, and conversion rates. The episode concludes with the importance of using digital analytics to improve business performance.
Takeaways
Chapters
00:00 Introduction and Context
01:27 Overview of Digital Analytics Tools
03:49 Exploring FullStory
07:14 Configuring FullStory
09:40 Analyzing User Activity in FullStory
13:13 Additional Features of FullStory
19:00 Importance of Session Length and Active Time
20:04 Optimizing User Experience and Scalability
21:45 Frustrated Sessions and Rage Clicks
22:33 Understanding Frustrated Sessions and Rage Clicks
23:37 UTM Campaigns and Sources
26:34 Using UTM Codes for Tracking
28:38 Customizing Analysis Parameters
29:42 Exploring DataDog for Digital Analytics
31:56 Analyzing Different Aspects of Digital Analytics
38:00 Using Digital Analytics to Improve Business
39:16 Conclusion
Snowpal Products
Movies and Software Development: Anything in common?
(Part 2/2): Learning a new language (taking Go as an example)
(Part 1/2): Learning a new language (taking Go as an example)
(Part 2/2) API Gateway: Publishing API on AWS
(Part 1/2) API Gateway: Publishing API on AWS
(Part 2/2) Need help with an error you are running to? Spending hours looking for a solution online?
(Part 1/2) Need help with an error you are running to? Spending hours looking for a solution online?
(Part 2/2): How important is Technology Stack?
(Part 1/2): How important is Technology Stack?
(Part 2/2) What does it mean to do things at scale?
(Part 1/2) What does it mean to do things at scale?
(Part 2/2) Repo-level project management using GitHub Projects
(Part 1/2) Repo-level project management using GitHub Projects
(Part 2/2) GitHub Codespaces: What is it, and how can we use it?
(Part 1/2) GitHub Codespaces: What is it, and how can we use it?
Implement menus: How hard can it possibly be?
(Part 3/3) Thinking about building a new App? Not sure how to go about it?
(Part 2/3) Thinking about building a new App? Not sure how to go about it?
(Part 1/3) Thinking about building a new App? Not sure how to go about it?
(Part 2/2) Design Strategies: Mobile First vs API First vs Web First (vs Database First!)
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
The Unbelivable Truth - Series 1 - 26 including specials and pilot
Lex Fridman Podcast