Confections: Navigating the Omnichannel World

Like many industries in consumer packaged goods, confections had to pivot as the pandemic raged through the U.S. and around the world. Creativity and agility lead to success across many categories, confections included. Join IRI’s Vice President of Confections, Dan Sadler, and Larry Levin, Executive Vice President, Market and Shopper Intelligence, as they discuss how confections manufacturers and retailers created an omnichannel experience sparked by leveraging the power of e-commerce to drive everyday and holiday confection sales.