S12E2: Innovation for a Niche Product in a Staple Category

Welcome to Season 12 of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Tony Martin, president of Martin's Famous Pastry Shoppe. They're exploring how this company has grown from a family-owned brand into a national icon. Sponsored by AMF Bakery Systems.

In our second episode, Tony talks about the unique taste and texture of potato-based products, and how Martin's takes different approaches to product innovation when working with foodservice vs. retail.