Mastering LinkedIn for Sales: Authentic Social Selling Strategies with Bob Woods

Are you using LinkedIn to its full potential, or just blending into the noise?

In this episode of Sales Is Not a Dirty Word, I sit down with Bob Woods, LinkedIn expert and social selling strategist at Social Sales Link, to discuss how sales professionals and entrepreneurs can use LinkedIn to build authentic relationships and drive business growth—without resorting to spammy tactics.

Bob has been leveraging LinkedIn for sales since the platform’s early days and has trained sales teams at top companies worldwide. He shares how to create content that attracts the right audience, engage with prospects in a genuine way, and optimize your LinkedIn profile to start meaningful conversations.

In this episode, you’ll learn:

✅ Why traditional sales tactics fail on LinkedIn—and what to do instead
✅ How to craft a LinkedIn profile that attracts ideal clients (without sounding salesy)
✅ The best way to engage with other people's content to build trust and visibility
✅ How to use LinkedIn’s profile views feature to start authentic conversations
✅ Why content creation doesn’t have to be overwhelming—and how AI can help

👉 Want to sell without feeling sleazy? Subscribe to Sales Is Not a Dirty Word for more expert strategies. And visit Bob’s website to learn how AI can help you create high-quality sales content faster.

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