Mastering the Omnichannel Sale | Jennifer Stanley

Jennifer Stanley is a partner at McKinsey & Company where she leads the Sales & Channel Management Practice for North America. She has over twenty years of experience specializing in go-to-market (GTM) transformations for B2B companies in a wide range of highly competitive industries, with particular emphasis on complex, omnichannel ecosystems.

From the design of omnichannel strategy and architecture to the reorganization of the sales force, including digital sales, strategic key-account planning, and the development of capability-building programs, Jennifer brings a rich foundation of practical experience and insights from years of McKinsey research and client work. 

Outside of Jennifer’s client work, she has served in various volunteer alumni roles at the University of Tennessee, she’s a frequent author on B2B sales topics, and speaker at industry forums.

Prior to joining McKinsey, Jennifer held various sales and marketing positions in a travel-related organization while concurrently completing her higher education. She also taught sales management and organizational leadership at the university level.

 

Show Notes:

https://www.linkedin.com/in/jenniferstanley/

https://www.mckinsey.com/

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights