IAM2594 - Is the Agency Model a Relic of the Past?

2025-09-19

In this special episode, Gresham Harkless reflects on the evolving nature of the traditional agency model, questioning whether it's truly obsolete or simply transforming. He shares that his move into franchise brokerage was driven by a desire to break away from the often rigid and inefficient agency structure and to build something that leveraged his marketing expertise into ownership and long-term value. He emphasizes that while AI has certainly disrupted the industry by offering fast, accessible tools, it lacks the nuance, context, and experience that se...

In this special episode, Gresham Harkless reflects on the evolving nature of the traditional agency model, questioning whether it's truly obsolete or simply transforming.

He shares that his move into franchise brokerage was driven by a desire to break away from the often rigid and inefficient agency structure and to build something that leveraged his marketing expertise into ownership and long-term value.

He emphasizes that while AI has certainly disrupted the industry by offering fast, accessible tools, it lacks the nuance, context, and experience that seasoned professionals bring.

Gresham believes there's a critical need for tools and resources, like CEO Hacks, that help distill information and guide decision-making amid the overwhelming flood of new technologies.

Blue Star Franchise: http://bluestarfranchise.com
Browse the Franchise Inventory: https://bluestarfranchise.com/franchise
Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment
Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co

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