2. Custom Packaging & Our Pre-Project Checklist

A custom packaging project, now more than ever is such an accessible and affordable solution for your business - you would be surprised as to how easy it is to get an amazing looking bag into your hands, and into the hands of your consumer. 

However, like anything that seems simple on the outset, a packaging project can quickly turn into a beast and time consuming task. 

When working with a client I find it extremely beneficial to do a thorough deep dive during our first meeting by asking a series questions geared towards teasing out your vision and understanding your specific goals, or to uncover an existing challenge or problem.

In my opening series on the Pack Heavy Podcast, I have broken down the process of a custom packaging project into three key parts - Brand identity and artwork, Bag type & material structures and Print methods. 

Packing Heavy with this information will allow you a greater chance of receiving a stunning looking bag that serves its purpose properly - at the right price.

I recommend that you sit down with your team and do some serious preparation with the intention of being clear on what it is that you're about to embark on.

Head to www.thepackheavypodcast.com to find a copy of the checklist available for download.