Episode 537: The HOP Framework for Real Estate Agents Explained

Unlock the HOP Framework to dominate your real estate sphere connect at home, online, and in person with proven tactics that boost trust and visibility.

 

Your Daily Real Estate Podcast dives into a powerful system to help agents stay top of mind, the HOP Framework. Learn how to strategically meet your audience:

• At Home with tangible brand reminders like postcards and pop-bys
• Online through micro-content, Reels, newsletters, and retargeting
• In Person with community involvement and face-to-face moments

 

These simple, repeatable strategies create meaningful touchpoints that build trust before the transaction ever begins.

 

Episode highlights include:

• How to become the agent homeowners trust before they need one
• Why fridge magnets and grill thermometers work better than business cards
• Tools to automate online touchpoints. Reels, newsletters, and retargeting ads
• Creative ways to meet people in person without feeling salesy
• How to create a consistent calendar using the HOP method
• And why relationships, not just algorithms, close deals

 

This episode is based on the same techniques from Real Estate Prospecting, now available on Amazon, Barnes & Noble, and Audible.

 

Sponsored by abrillianttribe.com — helping real estate professionals grow smarter with systems, marketing, and scalable support.