The Power of Resilience in Marketing

2021-06-11

This week's show is called "The Power of Resilience in Marketing" and our guest is Cay Gliebe, SVP Marketing and Product Management for OneSource VirtualCay gives us some great insight as she and Matt discuss some of the benefits of sales and marketing alignment, addressing the baggage brought to the table by both marketing and sales, some best practices to create more natural alignment, and making products a part of sales and marketing alignment. Listen in now and/or read the ...

This week's show is called "The Power of Resilience in Marketing" and our guest is Cay Gliebe, SVP Marketing and Product Management for OneSource Virtual

Cay gives us some great insight as she and Matt discuss some of the benefits of sales and marketing alignment, addressing the baggage brought to the table by both marketing and sales, some best practices to create more natural alignment, and making products a part of sales and marketing alignment.

Listen in now and/or read the full transcript on the Heinz Marketing blog starting Mon. 6/17/21 at 6am PST.

Sales Pipeline Radio is sponsored and produced by Heinz Marketing.

I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.

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