The Marketplace: Orchard Mile’s Jennie Baik

Jennie Baik is the co-founder and CEO of Orchard Mile. Few people have as direct a view into how businesses in luxury are doing on line. We talk about: what works on line and what doesn’t, What brands should do to amplify their DTC business, personalization, loyalty, the young luxury consumer, network effects and the future of retail in a “digalogue” world. 

 

Interviewed by Mortimer Singer.