Tips on How to Build an Effective Industrial Sales and Marketing Website in an AI World with Joe Jerome

If you haven't asked yourself how to build a B2B website in the new post AI world, you're site is probably underperforming.

Not only has technology advanced, but buyer expectations for features, UX, navigation, and utility have changed. More importantly, the goal of your site has changed as buyer behaviors and search have changed. Today a site works mostly at the bottom of the funnel - the decision stage.

So your top of the funnel marketing must be accomplished using different tools and approaches.

Joe Jerome brings years of design and development experience, and a keen sense of what your industrial marketing website needs to accomplish.

Chapters

00:00 Introduction to Website Strategy for B2B

05:54 Aligning Website Goals with Business Objectives

12:27 The Impact of AI on Website Design

25:50 Continuous Website Evolution vs. Episodic Projects

32:42 Balancing Aesthetics and Functionality in Design

39:38 SEO and Migration Management

44:54 The Role of Websites in the Sales Process

46:29 Understanding User Behavior on Websites

57:49 The Evolution of Website Forms

01:02:37 Empowering Marketing Teams with Website Control 

01:05:51 When to Redo Your Website

 

Resources

Check out Joe's Brand Builder Solutions website. 

LinkedIn: Joe Jerome and Ed Marsh

Twitter: Ed Marsh

Instagram: Ed Marsh

YouTube: @JoeJerome and @EdMarsh

Show Transcript 

 

The Website is NOT the Only Thing That Has to Change!

 

AI, Google Search, SEO, buying teams, buying journeys - it's all changing. Quickly. Yes, listen to Joe's tips on how to update your website, but beyond that, there's work to do on the rest of your manufacturing marketing, your industrial sales, and more. That's what I discuss in this guide.

 

Read more from Ed's recent paper on these critical changes.