If You Let it, the Fear of Loss Overpowers Your Drive for Success

Loss aversion is a very real thing that can halt the growth of your business in its tracks. The term refers to the natural tendency we all have to fear loss much more than we get excited about equivalent gains. Unfortunately, if you are an entrepreneur, this often causes you to make decisions that are not always in the best interest of your business. To reach the level of success you dream of require taking some risks. In today's episode, we take a look at just how to recognize when you are being driven by loss aversion and how to take steps to determine whether the risk is worth the reward when the time comes to make a big decision.