Scaling Health Tech Marketing: A CMO’s Playbook for Driving Efficient Growth

Scaling Health Tech Marketing: A CMO's Playbook for Driving Efficient Growth

In this episode of Marcom Mode, host Kristin Jones talks with Alan Tam, a seasoned CMO in the health tech industry, about how marketing leaders can drive efficient growth for startups and scaleups. Alan shares his experience and insights from his roles as CMO at Reveleer and marketing leader for Actium Health and Luma Health.

As a veteran executive who has built and led high-performing teams at growth-oriented B2B health tech companies, Alan offers his proven strategies and advice on:

• Aligning marketing and sales to achieve revenue goals
• Measuring B2B marketing success and making data-driven decisions
• Efficiently scaling the marketing function and team as a company grows
• Implementing B2B marketing best practices to build a healthy pipeline
• Leveraging data, measurement, and experimentation to maximize impact
• Deciding what to keep in-house vs. outsource for optimal results
• And much more

Whether you're a Senior Marketing Director looking to step up into a VP or CMO role, or an executive aiming to lead your marketing organization through the challenges of today's "do more with less" environment, this conversation will provide you with actionable strategies and fresh perspectives to advance your career and increase your impact in the health tech marketing space.

Don't miss this opportunity to learn from a strategic, data-driven marketing leader with a track record of driving efficient growth. Subscribe to Marcom Mode and catch this insightful discussion with Alan Tam, packed with valuable advice for B2B marketers in the health tech industry.

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