Strategies of Banking Rebels - John Maxfield, Founder of Maxfield on Banks

In this episode of the Operate Podcast, we took a deep dive into the world of community banking with John Maxfield, the mind behind Maxfield on Banks. We explored the critical role community banks play in local economies and the unique challenges and opportunities they face. John discussed his journey from studying various subjects like high-altitude mountaineering and maritime disasters to his in-depth 20-year exploration of the banking sector, driven by a long family history of community bank investments and the 2008 financial crisis. His investigative approach, including a recent cross-country road trip to visit banks, reveals the profound differences these institutions can make in their communities.

John also shared his insights on innovation within the banking industry, emphasizing the importance of steady, incremental improvements rather than disruptive, high-risk changes. He highlighted the need for banks to know their customers deeply, adapting to modern challenges like AI without losing the personal touch that defines community banking. We also discussed the characteristics of great bankers, focusing on their ability to make independent decisions, often shaped by overcoming personal hardships. John named Ross McKnight of InterBank as a prime example of such leadership.

We dug into the dynamics of bank leadership, the essential nature of understanding and serving one's community, and the importance of strong, independent boards. John provided a historical lens on banking cycles, emphasizing the necessity of maintaining discipline and avoiding dramatic changes during volatile times. This episode offered a rich perspective on how community banks can navigate current challenges and continue to serve their vital role in American society.

RESOURCES:

• Subscribe to Maxfield on Banks: https://www.maxfieldonbanks.com

• Connect with John J. Maxfield on LinkedIn: https://www.linkedin.com/in/johnmaxfield

Chapter Markers

00:00 Preview

00:14 Intro

00:30 Sponsor

02:38 John's Journey and Passion for Banking

04:09 The Road Trip and Insights on Community Banks

04:58 Deep Dive into Banking History and Theory

11:37 Challenges and Innovations in Banking

20:35 Spotlight on Ross McKnight: America's Best Banker

23:42 The Challenge of Standing Alone

23:59 Analyzing Top Bankers

24:33 Subjective Data and Personal Stories

25:27 The Impact of Hardship on Leadership

26:55 Leadership and Board Dynamics

27:53 Rallying Cry for Independence

29:48 The Role of Community Banks

34:28 Navigating Economic Challenges

40:25 The Value of Banking in Society

41:26 Conclusion and Call to Action

41:43 Outro