S01E24: Selling Languages Services to Millennial Buyer

We are witnessing a generational shift in the localization and translation industry both on the supply side and on the client side. In this episode of the Translation Company Talk, we discuss the opportunities and challenges for selling language services to the millennial buyer. I invited Javier Carvajal from Acclaro to join me in this discussion and provide his take on how to successfully connect with buyers representing the millennial generation.

Javi, as he is known amongst his friends, talks about the importance of empathy, building communities, maintaining cordial relationships and the unique attributes of this type of language services buyer. If you are a marketer and you are actively using social media to reach out to potential buyers, you do not want to miss this episode as it includes very practical advice on how to make meaningful and useful connections.

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