Ask for feedback at every single stage | Lindsey Dillon, VP of Marketing, Harness | Ep. 36

2024-07-23

Lindsey Dillon is the Vice President of Marketing at Harness, a fintech platform empowering consumers to align their spending with their personal values. Previously, she held a leadership role at Cash App, where she led post-acquisition growth initiatives. Lindsey also has worked on product marketing campaigns for companies like StubHub and Lyft. In this episode, Matt and Lindsey discuss staffing a product marketing team built for success, how to craft a meticulous, customer-first product launch approach, and the critical role of customer feedback across every...

Lindsey Dillon is the Vice President of Marketing at Harness, a fintech platform empowering consumers to align their spending with their personal values. Previously, she held a leadership role at Cash App, where she led post-acquisition growth initiatives. Lindsey also has worked on product marketing campaigns for companies like StubHub and Lyft.

In this episode, Matt and Lindsey discuss staffing a product marketing team built for success, how to craft a meticulous, customer-first product launch approach, and the critical role of customer feedback across every stage of development.

Key Takeaways:

Understanding Your Audience: Deep audience research and competitive analysis are fundamental for successful product positioning
Leveraging Customer Feedback: Keeping customers engaged at every stage of product development ensures alignment with customer needs and encourages product-market fit
Leading by Example: Build a culture of stewardship, empathy, and hands-on leadership to maximize team success and innovation
Humanizing Remote Work: Stronger personal connections and a supportive work culture are essential for team productivity

Chapters:

0:00 Harnessing fintech for impactful consumer spending

4:43 Strategies for effective product launches in saturated markets

15:24 Incorporating customer feedback throughout the product lifecycle

19:03 Challenges of customer feedback and product development

20:54 Customer-centric product development and Iterative launch strategies

26:51 Leadership, culture, and setting aggressive goals in team management

32:50 Fostering creativity and innovation in marketing teams

38:23 The power of ‘Yes If’ and ‘I Wonder’ in team dynamics

44:33 Navigating team dynamics during acquisitions

50:22 The importance of humanization and face-to-face interaction in remote work

54:47 The ritual of ‘potato negotiations’ and social interactions