EP32 - Helping to End Climate Change With Every Dollar Spent - Tom Ferrier

Welcome to Episode 32!

https://sustainable-ecom.com/ep32

Just recently, I attended Purpose Conference here in Sydney, and one of the key insights that came out of listening and chatting with the founders of sustainable brands, was just how important it is for brands to activate their customers and engage their community towards making an impact.

With that front of mind, I was delighted to get the opportunity to chat with Tom Ferrier, founder at Greener, a tech start-up that aims to connect sustainable brands with mainstream consumers so that we can reduce climate change with every dollar spent.  

Like me, most consumers want to do better, but don’t really have any idea what their starting carbon footprint is, nor do they understand the simple things they can change to reduce it.  The Greener app is designed to bridge this gap, helping both consumers and SME brands make impactful changes and shop better.  

I love things that make it easier to do better, and what could be easier than an app that allows me to buy better in just a few taps? 

Plus – it’s a fantastic avenue for sustainable brands to get in front of new, mainstream customers without a single dollar spent on ads!