The Diamond Jewelry Trailblazer: Signet Jewelers’, Bill Brace

Bill Brace is the EVP Chief Marketing Officer and Executive General Manager of Jared of Signet Jewelers, the world’s largest retailer of diamond jewelry. Bill previously served nearly 30 years at Procter & Gamble, Co., most recently as VP of Global Antiperspirants and North American Skin and Personal Care, where he drove billion-dollar brands through consumer-centric strategies and successful execution. He brings to Signet a history of turning around complex, underperforming businesses through high-impact marketing, unified brand strategies and breakthrough innovation. We talk about: expanding the digital experience in the jewelry industry, the visualization of jewelry, how the consumer has evolved throughout the pandemic, and more.

 

Interviewed by Mortimer Singer.