Experience Darden #103: Making Fashion More Sustainable

Did you know the fashion industry is responsible for 10 percent of global greenhouse emissions? However, Darden First Year student Elizabeth Blankenship (Class of 2022) has a solution. Her contemporary fashion venture, Coton, uses only existing materials, bought directly from other luxury fashion brands and mills across Europe, to produce its clothes. We recently connected with Blankenship to talk about her MBA journey, the inspiration for her venture and the importance of doing the hardest thing first.