Steve Heroux - The Sales Contrarian

⁠Steve Heroux⁠, the author of "The Sales Contrarian," joins us for an eye-opening chat about shaking up the sales world. Steve isn't just challenging tired sales norms—he’s flipping them on their head with his groundbreaking book that’s captured the attention of sales leaders and salespeople alike.

He takes us behind the scenes of his unexpected bestseller, highlighting the role of leadership, or often the missteps of it, in shaping sales dynamics.

With fascinating anecdotes, including a memorable shoutout to Daniel Pink, Steve spotlights the harmful perceptions surrounding sales professionals and argues passionately for a leadership shift to truly elevate the profession.

Get a copy of the book ⁠here⁠.