EP24 - Busting Social Media Myths with Sarah Thomson

Hashtags, insights, different platforms, and scheduling tools and much more are touched on in this episode.

Social media is a fabulous marketing channel for our business, like everything else it’s forever changing. Sarah’s here to debunk some myths such as…  Does Facebook reduce my reach because I’ve shared it from Instagram? Why can’t I post just once and get someone to buy from me? Do I need to be on every platform? How do I know which platform(s) I should be on? What do I need to consider when deciding where to show up? How many hashtags should I use?

Hear a bit about Meta Business Suite - the ability to post on more than one platform at a time, as well as being able to customise your content, and use it from an app on your phone – who knew?!

Let’s not forget although social media is a free tool in terms of it not costing any money (unless you’re paying for Ads, of course). Free in monetary value perhaps, but it’s not completely free when you think about the time, energy, knowledge, and skills you need to create content to grow your audience organically.

It’s interesting what she says about the number of followers you have, and how this can be seen as a vanity metric.

Her message is clear… be consistent and keep going. Sarah has people who have followed her on social media for a long time, they may not have purchased anything from her… yet. However, they engage with her on a regular basis, and attend her free classes. People can hear your message all day every day, but it must land for them at the time they’re ready. So, show up regularly and build that know, like and trust your audience is looking for.

This episode is for you if you are looking to improve your social media presence without the worry and anxiety it can sometimes bring with it. Setting small goals for continuous improvement is key. Be honest with yourself and stop putting yourself under pressure.

Feel free to DM Sarah if you’ve implemented any of her tips from this episode. It’ll make her day to hear how you’ve got on.

Don’t forget to leave a review and subscribe so you don’t miss an episode. Happy listening!