Product Innovation Through a New Product Pacesetter’s Lens
Circana Growth Insights

Product Innovation Through a New Product Pacesetter’s Lens

2020-06-18

What is it about energy drinks and snacks that draw so much consumer attention – and consumer dollars? Join IRI’s Larry Levin, EVP, Market and Shopper Intelligence, for innovation insights, including elements of successful products, the value of Early Avid Adopters, and how social platforms level the marketing playing field.

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