Localization Fireside Chat

Why You Need to Price Higher | John Ray

In this episode, Robin Ayoub sits down with John Ray, pricing and value consultant, author, and veteran podcaster with over 1,400 episodes to his name. John shares his personal story of leaving a long corporate finance career, opening his own business, and falling into the same trap most experts fall into: not knowing how to price their expertise.   Key topics covered: - The mindset traps that hold professionals back: inadequacy, comparison, imposter syndrome, and the "I just want to help" trap - Why corporate backgrounds give you a false sense of security when you go out on your own - How to get into the heads of your clients and understand where they see value - The difference between hourly billing and value-based pricing - How to structure good, better, best options for clients - Why some clients saying no means your pricing is right - Using podcasting as a non-salesy business development tool Key quotes from The Generosity Mindset: "The effectiveness of your pricing is constrained by your willingness to have the value conversation." "You need a certain number of clients saying no because you are too expensive." Connect with John Ray: LinkedIn: https://www.linkedin.com/in/johnray1/ | Website: https://www.johnray.co | Book: The Generosity Mindset (all major retailers) Watch on YouTube: https://youtu.be/3QmP6zV5ZSs | Blog: https://robinayoub.blog | Book a call: https://calendly.com/robin-ayoub/30min | LFC Guest Booking: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording | LFC LinkedIn: https://www.linkedin.com/company/lfcpodcast/ | N49Networks: https://n49networks.com CreditsHost: Robin Ayoub, Founder, Localization Fireside ChatConnect and watch moreWebsite: www.L10NFiresideChat.comSpotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iXBe a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recordingLinkedIn: https://www.linkedin.com/in/robinayoub/Support the showShare the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review.DisclaimerViews are for education and discussion. Apply judgment in your own context.Tags#L10NFiresideChat #localization #hiring #recruiting #leadership #ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Be the Signal, Not the Noise: Communications Strategy with Joshua Altman

In this episode Robin and Joshua cover the fractional CCO model and how it differs from traditional marketing and branding roles, the three-tier know-story-narrative-brand framework for building consistent messaging, why internal and external narratives must align in the age of smartphones and instant sharing, the four languages of communication: read, see, hear, and experience, why authenticity consistently outperforms polished production, how to use AI in communications without losing your human voice, and why being the signal rather than the noise is the only sustainable communications strategy. Watch on YouTube: https://youtu.be/AiBo0Qac-qk Connect with Joshua Altman: https://www.linkedin.com/in/joshuaialtman | https://beltway.media Connect with Robin Ayoub: https://www.linkedin.com/in/robinayoub | https://n49networks.com | https://robinayoub.blog Book time with Robin: https://calendly.com/robin-ayoub/30min CreditsHost: Robin Ayoub, Founder, Localization Fireside ChatConnect and watch moreWebsite: www.L10NFiresideChat.comSpotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iXBe a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recordingLinkedIn: https://www.linkedin.com/in/robinayoub/Support the showShare the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review.DisclaimerViews are for education and discussion. Apply judgment in your own context.Tags#L10NFiresideChat #localization #hiring #recruiting #leadership #ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

800 Million People, 186 Countries, and the Breath That's Healing Veterans, CEOs, and First Responders | Spencer Delisle

Spencer Delisle left a career in pharma and laboratory research to dedicate his life to something harder to measure but impossible to ignore: human potential. As President of the Art of Living Foundation Canada and VP of the TLEX Institute, he has now reached over 800 million people across 186 countries through meditation, breathwork, and self-mastery programs. In this conversation with Robin Ayoub, Spencer walks through the moment his career stopped feeling purposeful, how a free meditation session at a university changed the entire trajectory of his life, and what the science actually says about what happens to your brain and body when you breathe with intention. He shares a story about a military veteran who had not slept more than four hours a night in ten years since his last deployment. After one session of Sudarshan Kriya, that changed. Spencer also breaks down ongoing research with Stanford, the University of Toronto, and the London Health Sciences Centre on breathwork and PTSD reduction in veterans and first responders. The conversation covers the TLEX corporate programs, why soft skills now determine who rises in organizations, how AI intersects with human consciousness, and what Spencer has learned about sitting with difficult emotions rather than running from them. He closes with a personal reflection on anxiety, anger, and what he wishes someone had told him 20 years ago, and a heads up about the World Culture Festival coming to Toronto in 2027. Watch on YouTube: https://youtu.be/Ju1aRK3OmOc Connect with Spencer on LinkedIn: https://www.linkedin.com/in/spencerdelisle/ Art of Living Foundation Canada: https://www.artofliving.org/ca-en TLEX Institute: https://www.tlexinstitute.com/ Book time with Robin: https://calendly.com/robin-ayoub/30min Read the blog: https://robinayoub.blog CreditsHost: Robin Ayoub, Founder, Localization Fireside ChatConnect and watch moreWebsite: www.L10NFiresideChat.comSpotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iXBe a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recordingLinkedIn: https://www.linkedin.com/in/robinayoub/Support the showShare the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review.DisclaimerViews are for education and discussion. Apply judgment in your own context.Tags#L10NFiresideChat #localization #hiring #recruiting #leadership #ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your Spine Has a Chip. It Connects to AI. And It's Already Replacing Opioids. | Dr. Steven Falowski

What if your implanted pain device could learn your nervous system, connect to AI via Bluetooth, and let you manage your own pain relief from your phone, with no opioids, no side effects, and no dependency? That is not the future. That is happening now. Dr. Steven Falowski is a functional neurosurgeon practicing near Philadelphia. He is the Director of Functional Neurosurgery, President-Elect of the American Society of Pain and Neuroscience, and Strategic Advisor at SynerFuse, the company behind the E-TLIF, a device that combines spinal fusion surgery with targeted nerve stimulation to prevent chronic pain before it starts. In this conversation, Dr. Falowski breaks down how neuromodulation works, why AI is now reading nerve responses in real time to optimize stimulation programs, and why patients will soon be programming their own spinal devices from their phones. He also explains why the old 50-50 club benchmark has been replaced by 85-90% success rates, and what that means for the 30% of spinal fusion patients who currently live in chronic pain post-surgery. 🔗 Connect with Dr. Steven Falowski on LinkedIn: https://www.linkedin.com/in/steven-falowski-876926118/ 🔗 Watch on YouTube: https://youtu.be/2KBYEDTAVZA 🔗 Connect with Robin Ayoub on LinkedIn: https://www.linkedin.com/in/robinayoub 🔗 Follow LFC on LinkedIn: https://www.linkedin.com/company/localization-fireside-chat 🔗 Read the blog post: https://robinayoub.blog 🔗 Visit N49Networks: https://n49networks.com 🔗 Subscribe on YouTube: https://www.youtube.com/@localizationfiresidechat 🔗 Book a call with Robin: https://calendly.com/robin-ayoub/30min CreditsHost: Robin Ayoub, Founder, Localization Fireside ChatConnect and watch moreWebsite: www.L10NFiresideChat.comSpotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iXBe a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recordingLinkedIn: https://www.linkedin.com/in/robinayoub/Support the showShare the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review.DisclaimerViews are for education and discussion. Apply judgment in your own context.Tags#L10NFiresideChat #localization #hiring #recruiting #leadership #ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

My Father Called the House Fire Freedom. She Built the World's Largest Translation Charity.

: In this episode Robin Ayoub sits down with Lori Thicke, author of Dreamer's Daughter, founder of Lexcelera and Translators Without Borders. They cover the memoir and the story behind it, the origin of TWB from a single free translation for Medecins sans frontieres to 200,000 linguists worldwide, the role of language in humanitarian aid, AI and the future of translation, and living and working with purpose. Lori is also the keynote speaker at VAMOS JUNTOS in Colombia in 2027. Get the book: https://www.lorithicke.com Connect with Lori on LinkedIn: https://www.linkedin.com/in/lorithicke/ Watch on YouTube: https://youtu.be/Hij3x3KkD4s Follow LFC on LinkedIn: https://www.linkedin.com/company/localization-fireside-chat/ Read Robin's blog: https://www.robinayoub.blog Learn about N49Networks: https://www.n49networks.com Book a call with Robin: https://calendly.com/robin-ayoub/30min CreditsHost: Robin Ayoub, Founder, Localization Fireside ChatConnect and watch moreWebsite: www.L10NFiresideChat.comSpotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iXBe a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recordingLinkedIn: https://www.linkedin.com/in/robinayoub/Support the showShare the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review.DisclaimerViews are for education and discussion. Apply judgment in your own context.Tags#L10NFiresideChat #localization #hiring #recruiting #leadership #ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.