Newsletter & Email Growth: Growth In Reverse

1000 Leads (per month!) with An Unconventional Lead Magnet

Get Chenell's step-by-step breakdown of Jonathan Goodman's Lead Magnet Strategy: https://growthinreverse.com/jon-content-loops/We start the next round of 30 Days of Growth on April 20th, you can join to get access when it's live here: https://30daysofgrowth.co/?source=youtube ***Lead Magnet Episode (Part 1) >> 

Newsletter Growth Lessons from Top Creators (New Media Summit 2026)

Get the slides + the awesome bonuses → growthinreverse.com/nms-2026/

The Newsletter Retention Playbook Every Creator Should Know

Get the Happy Subscribers Formula for more newsletter opens, clicks AND replies → growthinreverse.com/happy-subscribers/?ref=podcast-shownotes 

The Underrated Growth Strategy That Beats Paid Ads (Better quality subscribers)

Get the Collaboration Playbook and resources here → https://growthinreverse.com/collab-playbook/

5 Keys To Scale Growth with Lead Magnets

Get the FREE Lead Magnet Guide >> growthinreverse.com/leadmagnetGet Instant Access to the Growth Vault now >> growthinreverse.com/vault*** “Lead magnets definitely still work. I think they’re having a resurgence right now.” — Chenell BasilioIt took 60 episodes. But we finally dedicated a full episode to lead magnets — what they are, what’s actually working right now, and what’s quietly a waste of time.In this episode, we break down the three lead magnet formats we see winning, why “quick win” matters more than length, and how tactics like comment-to-get and pop-up newsletters can create real growth flywheels. We also talk about when lead magnets don’t make sense (yes, that’s a thing) and the simple promotion step most creators skip that could double the impact of what they’ve already built.KEY TAKEAWAYSThe “Trojan horse” that beats the “Subscribe to my newsletter” CTAWhether or not lead magnets still work5 keys to a creating a successful lead magnetThe most critical lead magnet mistakes to avoidThe best types of lead magnets working right now  Chenell's number #1 tip for lead magnetsLINKS MENTIONEDThe Growth Vault → Sam Vander Wielen Episode → Growth In Reverse Pro FOLLOW ON SOCIALChenell: Twitter | LinkedInDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform.