Newsletter & Email Growth: Growth In Reverse

Newsletter Growth Lessons from Top Creators (New Media Summit 2026)

Get the slides + the awesome bonuses → growthinreverse.com/nms-2026/

The Newsletter Retention Playbook Every Creator Should Know

Get the Happy Subscribers Formula for more newsletter opens, clicks AND replies → growthinreverse.com/happy-subscribers/?ref=podcast-shownotes 

The Underrated Growth Strategy That Beats Paid Ads (Better quality subscribers)

Get the Collaboration Playbook and resources here → https://growthinreverse.com/collab-playbook/

5 Keys To Scale Growth with Lead Magnets

Get the FREE Lead Magnet Guide >> growthinreverse.com/leadmagnetGet Instant Access to the Growth Vault now >> growthinreverse.com/vault*** “Lead magnets definitely still work. I think they’re having a resurgence right now.” — Chenell BasilioIt took 60 episodes. But we finally dedicated a full episode to lead magnets — what they are, what’s actually working right now, and what’s quietly a waste of time.In this episode, we break down the three lead magnet formats we see winning, why “quick win” matters more than length, and how tactics like comment-to-get and pop-up newsletters can create real growth flywheels. We also talk about when lead magnets don’t make sense (yes, that’s a thing) and the simple promotion step most creators skip that could double the impact of what they’ve already built.KEY TAKEAWAYSThe “Trojan horse” that beats the “Subscribe to my newsletter” CTAWhether or not lead magnets still work5 keys to a creating a successful lead magnetThe most critical lead magnet mistakes to avoidThe best types of lead magnets working right now  Chenell's number #1 tip for lead magnetsLINKS MENTIONEDThe Growth Vault → Sam Vander Wielen Episode → Growth In Reverse Pro FOLLOW ON SOCIALChenell: Twitter | LinkedInDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform.

The state of email in 2026, growing your list without social media, and new predictions (Creator Science original episode)

Get Instant Access to the Growth Vault now >> growthinreverse.com/vault*** In this episode of the GIR Podcast, we're airing "cross-published" episode originally featured on Jay Clouse's Creator Science podcast. Check out the Creator Science podcast here >>***“If someone can Google what you wrote and get the same thing elsewhere, it’s not differentiated.” — Chenell BasilioChenell Basilio joins Jay Clouse on Creator Science to break down how she built Growth In Reverse into a thriving newsletter with over 35,000 subscribers.Chenell shares the strategy behind her deep dive format, how she thinks about positioning and differentiation, why focus beats platform sprawl, and how she turned detailed research into sustainable audience growth. Jay and Chenell also discuss monetization, collaboration strategy, audience building, and what it actually takes to build a durable newsletter business.KEY TAKEAWAYSWhy depth beats volume when building a newsletter audienceThe compounding power of collaborations in niche marketsHow to create “internal share” content that spreads inside companiesWhy narrowing your focus accelerates newsletter growthThe difference between building an audience and building a businessHow to turn research into durable newsletter contentWhy distribution strategy matters more than content frequencyThe real value of long-term positioning in the newsletter spaceLINKS MENTIONEDCreator Science podcastThe Growth VaultGrowth In Reverse newsletterJay Clouse on LinkedInGrowth In Reverse Pro FOLLOW ON SOCIALChenell: Twitter | LinkedInDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform.