2025 July - Collaboration
With the recent news of IHeart and Audacy working together, I have thoughts on a collaborator that possibly is already in your market...The CW.Links from this podcast:Audacy Joins the IHeart AppRAM CEO Kuniskis on NASCARFox TV Daytona 500 vs. Indy 500 Pricese.l.f. Cosmetics: Why NASCARJeff Gordon on New Sponsor InterestAmazon Prime NASCAR ViewershipJerry Bruckheimer on Days of Thunder IINo Perfect NASCAR In-Season Challenge BracketsDaniel Suarez Leaving Trackhouse after 2025 Season#NASCAR#Radio#Sales#Marketing#Media#Sports#Advertising Hosted on Acast. See acast.com/privacy for more information.
2025 May - Exclusivity
Radio returns as the exclusive and free source for NASCAR racing over the next 5 weeks. We look at how the Amazon Prime Video partnership works to your radio station's advantage this summer.Links from the podcast:NASCAR TV Coverage in 1979NASCAR Full Speed TrailerEarnhardt documentary trailer#NASCAR#Sports#Marketing#Media#Radio#Sales#Advertising Hosted on Acast. See acast.com/privacy for more information.
2025 April - Selling Consistency
As a media sales professional we sometimes have to have tough conversations with our clients. This one might be the most important for both of you, convincing them to use the correct level of spending to produce the most impact for their business.We also look at a new study that proves once again that radio sells cars.Links from the newsletter version:Twitter Post Examining 2024 Car SponsorsMedia Audit Study of NYC Radio Listeners Car Buying Plans2023 NASCAR NextGen Fan Study#NASCAR#Sales#Media#Radio#Advertising#Sports#Marketing Hosted on Acast. See acast.com/privacy for more information.
2025 March - Show Me The Money: 1010XL x UA Local 234
Stations always ask what non-traditional advertising categories might be available and make sense for NASCAR. On a recent visit to our affiliate in Jacksonville, FL, Station owner Steve Griffin and General Sales Manager Ken Brady sang the praises of their account executive Stacey Haskell for selling NASCAR to a local union. This month, we find out more about her relationship with UA Local 234 and why NASCAR and 101XL works for them.1010XL WebsiteNASCAR PageYouTube Live StreamUA Local 234#NASCAR#Sports#Media#Radio#Advertising#Marketing#Sales Hosted on Acast. See acast.com/privacy for more information.
2025 February - Press The Gas
A just announced NASCAR Official partnership can be looked upon as a local opportunity and as an example to follow when pitching multiple location businesses in your area,Suburban PropaneSuburban Propane 2nd link2024 TV Viewership Gains2024 TV Auto Racing Broadcast Rankings#NASCAR#Sports#Media#Radio#Advertising#Marketing Hosted on Acast. See acast.com/privacy for more information.