Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success

Turning Your Product Idea Into A Product Development Plan With Lisa McCarthy Of Make My Idea Real

Often, one of the challenging things many creatives face is not finding product ideas but bringing them to life. How do you get things done, planned, and brought to reality? In this episode, Tracy Hazzard is with none other than the creator of Make My Idea Real, Lisa McCarthy. Lisa breaks down the steps in creating a product development plan, which includes zoning in on your target market and goals because there is no one-size-fits-all. She shares some guide questions and tools to help you understand the process not only for today but also for the future. As the saying goes, “hope is not a plan.” Let us take the reins of our ideas and start making them real! Create your plan today!Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

What Women Want: Challenges Of Launching Female-Friendly Furniture With Dana Bakich

Contrary to what many believe, women care about the desks and the chairs that they buy. They want features that no one's ever thought of before. On today’s show, Dana Bakich joins Tracy Hazzard to discuss the challenges of launching female-friendly furniture. Dana is a nonprofit consultant and the Founder and CEO of herdesk, a desk made by and for women. At the end of the day, women are constantly on the hunt and looking for the right thing. When they find it, they will find money to pay for it because they've been looking for it. Be sure you’re able to deliver what they want.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Designing With The End Mind & PLAE-Fulness Too with Ryan Ringholz and Jonathan Spier

Starting and then having the capacity to scale a business in such an entrenched branded community can be very daunting. For Ryan Ringholz and Jonathan Spier, that is coming into the shoe industry establishing the first lifestyle brand to start with kids through their company, PLAE. In this interview, Ryan and Jonathan take us into their journey from when they first launched entirely online in 2013 to evolving with their wildly successful approach to adults in 2017. At the heart of their brand is the word “play” where they recognize freedom of thinking like a kid. They’re taking this unique concept into their model and processes, especially with the new world of digital engagement. Tune in to catch their scaling advice that is essential no matter what industry you are in. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Product Inventors Rights with Natasha and Fred Ruckel

In this day and age, the quest to be different and stand out has become so competitive that it becomes tempting to steal someone’s work, ideas, or concepts. Natasha and Fred Ruckel of the Randy Cooper Foundation joins us today to talk about protecting your products from infringement. Embodying Randy Cooper’s passion and desire to stand up for the product inventor’s rights, Natasha and Fred help protect, educate, and empower inventors. As they unfold the ways infringers play in the field and give us advice on how we can combat them, they also go deeper into the rules of copyright protection, the right way to build and launch your brand, and the proper ways to protect your product. As ideas are becoming more creative, so are the ways people steal, so equip yourself with the right education to protect your creative output. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Asian Sourcing Tips with Rhod Needham

Broadening your lines and reaching out to source products beyond Amazon can sometimes be daunting for many entrepreneurs out there. After all, it is a whole new territory that needs to be tread carefully. If this new territory for you is in Asia, then you are going to be learning a lot from this episode. Rhod Needham, a product sourcing expert and the Co-Founder of Market Source Asia, pours in his knowledge about sourcing for products in this region, giving some great Asian sourcing tips. They specialize in launching products and collections for both global retailers and start-ups, and Rhod takes us into the systems they have in place and walks us through the development process – from getting ideas into products, down to QC and even selling them. Don’t miss out on this episode as Rhod delivers some great advice about designing, testing products, and broadening your reach. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube