The Difference Maker Revolution Podcast

The Truth About Quality Leads

In this episode of the Difference Maker Revolution podcast, hosts Jonathan Ryle, Ronan Ryle, Jeanine McLeod, Bradley Bulmer, and Steve Saporito dive deep into the often misunderstood topic of "quality leads" in business. They challenge the widespread notion that some leads are inherently “quality” or “low-quality,” and instead argue that mindset, approach, and consistent follow-up can turn any lead into a valuable client.The team breaks down why many businesses struggle with lead quality and explains how expectations and work ethic play crucial roles in lead conversion. They also discuss the importance of viewing every lead as an opportunity and offer actionable tips for effective follow-up strategies. The conversation highlights how changing your mindset and developing persistence can make all the difference in nurturing leads.Bradley and Ronan share real-life examples from the photography industry, revealing how ordinary people, not just high-income clients, become the best clients when you invest time and effort into building relationships. Steve and Jeanine discuss the need to take responsibility in lead generation and persistence, showing how life circumstances might be why a client is slow to respond—not necessarily lack of interest.They also touch on the importance of nurturing long-term relationships through regular follow-ups and storytelling, which keeps potential clients engaged and reminds them of your value.Key Discussion Points:The reality behind the "quality lead" myth: mindset and follow-up matter more than “perfect” leads.Why client perception is shaped by your attitude and persistence.Practical strategies for effective lead nurturing and why you should never give up after one call.Real-life examples showing that clients come from all backgrounds, not just high-income areas.The power of storytelling and regular follow-up emails to keep leads warm and ready to convert.How life circumstances impact lead response and why assumptions about “ghosting” can harm client relationships.Connect with the Difference Maker team:Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsrAbout the Podcast:The Difference Maker Revolution podcast is a space where small business owners, photographers, and creatives can learn to elevate their financial health, accountability, and overall business success. Hosted by Jonathan Ryle, each episode dives deep into practical methods, strategies, and shared experiences to empower the listener to transform both their business and personal life.Tune in weekly for insights and real-world advice that can take your business to the next level.Available on Apple Podcasts | Spotify | YouTube

Profit First: Transform Your Business and Your Life, One Week at a Time

What if paying yourself every Monday could revolutionise your approach to business? Join the Difference Maker team as they explore the concept of “Payday Monday,” a powerful twist on the Profit First system, designed to keep business owners accountable and focused on cash flow.In this episode, host Jonathan Ryle leads a discussion with Ronan Ryle, Jeanine, Steve, and Bradley on transforming business finances into a weekly habit. They delve into how moving from monthly to weekly distributions can help small business owners like photographers, studio owners, and entrepreneurs establish a steady income and prevent impulsive spending. From building a “cash oxygen tank” for emergencies to leveraging small, consistent steps that compound over time, they provide actionable advice on financial discipline and achieving long-term stability.Key Topics:What Payday Monday is and why it’s a game-changer.Benefits of a weekly payout for motivation and accountability.Building cash reserves to withstand emergencies.Understanding the "Profit First" system and how it simplifies cash flow.The psychology of cash management and eliminating financial stress.Avoiding unnecessary expenses and focusing on profitable growth.The team also discusses the importance of planning for financial challenges, the human side of money management, and how even small adjustments can build financial resilience. If you’re looking to take control of your cash flow and create sustainable habits for success, this episode is for you.0:00 - Introduction to Payday Monday 1:27 - Concept Origins & Profit First Principles 3:19 - Shifting from Monthly to Weekly Paydays 5:04 - Keeping Cash Flow Structured and Accountable 8:06 - Impact of Profit First on Business Focus 13:29 - Warren Buffett's Cashflow Insights 16:30 - Building a Reserve Fund for Stability 19:32 - How a Cash Reserve Helped in a Crisis 23:36 - Steps to Build Long-Term Financial Health 29:03 - Power of Teamwork in Implementing Payday Monday Connect with the Difference Maker team:Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsrAbout the Podcast:The Difference Maker Revolution podcast is a space where small business owners, photographers, and creatives can learn to elevate their financial health, accountability, and overall business success. Hosted by Jonathan Ryle, each episode dives deep into practical methods, strategies, and shared experiences to empower the listener to transform both their business and personal life.Tune in weekly for insights and real-world advice that can take your business to the next level.Available on Apple Podcasts | Spotify | YouTube #PaydayMonday #ProfitFirst #BusinessTips #FinancialStability #CashFlow #DifferenceMaker

Aligning Your Social Media Strategy With Your Promotions

In this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, Brad, and Steve delve into the vital topic of aligning your social media strategy with your promotional efforts to maximise conversions. The team shares their insights on striking a balance between the long-term benefits of consistent content creation and the immediate impact of targeted advertising. Key discussion points include the importance of building trust through alignment, as aligning your social media posts with your running ads fosters trust and improves conversion rates. They emphasize a proactive marketing focus—ads attract clients, while content creation can yield long-term results. The conversation also touches on the pay-to-play landscape of social media platforms like Instagram and Facebook, which make paid ads essential. While content creation can be challenging, running ads is straightforward and effective in generating immediate leads. Lastly, they discuss the need to stay adaptable, as social media trends shift rapidly, but core marketing principles remain constant.Key Discussion Points:The importance of aligning content and ads for consistent messaging.Strategies to balance short-term advertising with long-term content initiatives.Practical tips for running effective Facebook and Instagram ads.The role of evolving platforms like TikTok in the current marketing landscape.Why taking action and maintaining consistent marketing is more valuable than striving for perfection.Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsrand book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Profitable Pricing: Keys to Success

In this episode of the Difference Maker Revolution podcast, Ronan Ryle, Jeanine, Steve, and Brad discuss profitable pricing strategies for photographers. They emphasize understanding true profit, confidently setting prices, and keeping pricing simple. True profit, they explain, is the money left after covering all business expenses like taxes, overhead, and salaries.Brad warns against pricing backwards, recommending starting with your desired profit and working backwards. The team advises against comparing prices with competitors, instead focusing on the value you provide. Steve stresses confidence in pricing, while the group highlights the importance of simplifying pricing structures to avoid client confusion.Key Discussion Points:Understanding True ProfitPricing for ProfitabilityAvoiding the Comparison TrapThe Power of Confidence in PricingSimplifying Your Pricing StrategyJoin the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

How Your Mindset Shapes Reality and Belief Drives Success

In this engaging episode of the Difference Maker Revolution Podcast, Ronan, Steve, and Jeanine explore the transformative power of mindset in business success and client relationships. They discuss how our beliefs impact communication, customer experiences, and ultimately, the bottom line. By sharing personal anecdotes and experiences, the hosts provide valuable insights on why it's essential to cultivate a positive mindset to guide both your personal and professional growth.  Steve shares how your mindset acts as the steering wheel of your life, influencing your actions, your clients' perceptions, and their experiences with us. Jeanine and Steve explain the significance of personalisation in client interactions—greeting clients by name and making them feel valued can have a powerful impact. Learn how making positive assumptions in sales, such as believing clients want to buy, can lead to improved outcomes, and why confidence in your service directly influences customer behaviour. Key Topics Discussed: How Mindset Shapes Reality and Business Outcomes Enhancing Client Relationships by Knowing Their Names Managing Team Energy for Positive Client Experiences Belief Drives Sales Success Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/application-page-page-2456-5983 and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.   Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.   Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.