The Law Firm Marketing Minute

How to Format Content So ChatGPT Finds You

Did you like this episode? Dislike it? 📈 You’re creating content—but is it formatted to get picked up by ChatGPT? In this episode, Danny and Mike lay out a simple structure that gives your blogs and articles a better shot at AI visibility. From writing question-based headlines to including quick-hit summaries, this isn’t about fluff—it’s about getting found where your next clients are already searching.📌 Key Takeaways:Format your headlines as client-style questions to boost discoverability.Include a short, italicized summary with a clear, helpful answer.Structured content increases your chances of being recommended by ChatGPT.📆 Schedule Your Strategy Session📱You can check out the video component by following us here onInstagram or TikTok

Here's Why Micro Content Is What Actually Works

Did you like this episode? Dislike it? 📉 Long guides, bloated eBooks, and “complete” overviews just aren’t cutting it anymore. In this episode, Danny and Mike explain why today’s overwhelmed audience is craving short, specific content that answers one clear question. Whether you're a solo lawyer or managing a growing firm, the path to engagement isn't saying more—it's saying exactly what your audience needs to hear.📌 Key Takeaways:Micro content outperforms longform in today’s saturated space.Clients want answers to specific problems, not encyclopedias.Clear, focused messaging builds trust and authority faster.📆 Schedule Your Strategy Session📱You can check out the video component by following us here onInstagram or TikTok

Who’s Your Content Really Talking To?

Did you like this episode? Dislike it? 🎯 If your content feels generic, it probably is—and that’s costing you clients. In this episode, Danny and Mike break down why knowing exactly who you’re speaking to is the first step toward effective marketing. From law firm avatars to niche targeting, they explore how specificity leads to better engagement, better branding, and ultimately, better results.📌 Key Takeaways:Content created for “everyone” connects with no one.Law firms need to clearly define and filter their audience.Specificity creates stronger messaging and higher conversion.📆 Schedule Your Strategy Session📱You can check out the video component by following us here onInstagram or TikTok

Why Writing for Humans Is More Essential Than Ever

Did you like this episode? Dislike it? 🧠 With AI platforms like ChatGPT changing how people find information—including lawyers—the game has officially changed. In this episode, Danny and Mike talk about the long-overdue shift toward content that actually helps real people. After years of pushing for authenticity over keyword stuffing, they break down why writing for humans isn't just good practice—it’s now a strategic advantage. If you’ve been waiting for validation that your content should sound like you, this is it.📌 Key Takeaways:AI platforms are prioritizing human-first content over SEO tricks.The approach Spotlight Branding has always promoted is now the industry standard.Writing for real people gives you a competitive edge in today’s search landscape.📆 Schedule Your Strategy Session📱You can check out the video component by following us here onInstagram or TikTok

How Law Firms Can Advertise on a Limited Budget

Did you like this episode? Dislike it? 📣 Think you need thousands of dollars to make paid ads work? Think again. In this episode, Mike and Danny lay out a step-by-step approach to law firm advertising that starts with just a few hundred bucks. You’ll learn the three campaign types that matter most—retargeting, lead nurture, and “call me now”—and how to layer them as your firm grows.📌 Key Takeaways:Why retargeting should always be your first ad strategy.How to build visibility with past clients and referral sources on a tight budget.A simple 3-phase framework for scaling your law firm’s paid advertising.📆 Schedule Your Strategy Session📱You can check out the video component by following us here onInstagram or TikTok