Raise Your Visibility Online

The Power of Authentic Communication in Business with Camilla Long

The Power of Authentic Communication in Business   Raise Your Visibility Online – Podcast Show Notes Episode Title: How to Stand Out Online: Secrets from a Communications Pro with Camilla Long Episode Summary: In this episode, Louise Brogan interviews Camilla Long, co-founder of Bespoke Communications. Camilla shares her journey from computer science to entrepreneurship, the challenges and rewards of building a business, and actionable strategies for raising your visibility online. Discover how authentic communication, storytelling, and team dynamics can transform your business and personal brand. What You’ll Learn: Camilla’s career path from software developer to communications consultant The importance of communication in business growth and team performance How to build a team with complementary strengths The value of external coaching and fresh perspectives Balancing personal and business visibility online Practical tools for effective communication, including empathy mapping The power of storytelling in sales and leadership Timestamps: 00:00 – Introduction 02:00 – Camilla’s background & business journey 06:30 – Building Bespoke Communications 12:00 – Team structure & operations 18:00 – Personal visibility & online presence 25:00 – The future of business: online vs in-person 32:00 – Communication strategies for management teams 38:00 – Closing thoughts & how to connect Connect with Camilla Long & Bespoke Communications: Website: https://bespokecomms.net LinkedIn: https://www.linkedin.com/in/camillalong/ Connect with Louise Brogan: Website: https://louisebrogan.com LinkedIn: https://www.linkedin.com/in/louisebrogan/ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review! Your feedback helps us reach more listeners and bring you more inspiring stories and actionable advice. BusinessPodcast #WomenInBusiness #Entrepreneurship #Communication #PersonalBranding #PodcastShowNotes  

How I Set Up LinkedIn Company Service Pages to Generate More Leads

Optimising LinkedIn Company's Service Pages: Set-up and Best Practices     In this episode of Raise your Visibility Online, Louise Brogan delves into creating and optimizing LinkedIn Company Service Pages.   She walks through the steps to set up a service page on a LinkedIn company profile, with a key requirement being that the company must have less than 500 employees.   Louise covers the importance of this feature, how to list services, manage leads, and advises on the best practices for descriptions and pricing.   The episode also touches on navigating messages and handling potential spam.   Additionally, Louise discusses LinkedIn's video usage trends and her new service, LinkedIn company audits, aimed at improving company page performance. The episode concludes with a look at upcoming interviews with business leaders on using LinkedIn.        00:00 Introduction to LinkedIn Company Pages 01:14 Setting Up Your LinkedIn Services Page 02:38 Managing and Customizing Your Services 05:37 Handling Client Requests and Inquiries 07:52 LinkedIn Video and YouTube Trends 09:33 Offering LinkedIn Company Audits 11:15 Upcoming Interviews and Final Thoughts     LinkedIn Company Page Audit - https://socialbeeni.thrivecart.com/company-page-audit/ Services Page Tutorial https://youtu.be/98xk5UWs-rA  

LinkedIn Hidden Buyers, YouTube Title Testing, and LinkedIn AI Hiring Assistant

Join Louise Brogan as she delves into the latest updates from LinkedIn and YouTube. This episode covers LinkedIn's report on 'Hidden Buyers' and the importance of thought leadership content, YouTube's new feature for testing video titles, and LinkedIn's AI-powered hiring assistant. Louise shares actionable insights, strategies, and real-world examples to help you leverage these tools for your business growth.   00:00 Introduction to Raise Your Visibility 00:40 Today's Top Stories Overview 01:10 LinkedIn's Hidden Buyers Report 02:34 Maximizing LinkedIn Content for Hidden Buyers 09:55 YouTube's New Video Title Testing Feature 13:29 Exploring LinkedIn's AI Hiring Tool 16:17 Conclusion and Upcoming Features   https://www.louisebrogan.com/inquiry    https://www.youtube.com/@raiseyourvisibilityonline   https://www.louisebrogan.com/book   

Leveraging LinkedIn: Video Headers, AI Insights, and Effective Newsletters

Leveraging LinkedIn: Video Headers, AI Insights, and Effective Newsletters   In this episode of Raise Your Visibility, LinkedIn expert and CEO Louise Brogan explores new LinkedIn features and best practices. The episode covers the emerging feature of adding video headers to LinkedIn newsletters and articles, along with benefits and practical implementation tips. We also look at how AI-generated comments can be identified on LinkedIn posts and the implications for users. Louise delves into optimizing LinkedIn company pages, offering strategic advice on engaging content, premium features, and analytics to grow your business presence. Tune in for actionable insights to elevate your LinkedIn game.   This podcast is a condensed version of our weekly LinkedIn Livestream.  Join us next week on www.linkedin.com/in/louisebrogan  00:00 Introduction to Raise Your Visibility Online 00:40 What's New on LinkedIn: Video Headers 04:09 Exploring AI on LinkedIn 09:19 Setting Up and Optimizing LinkedIn Newsletters 12:15 Premium Features for LinkedIn Company Pages 1 7:07 Q&A and Final Thoughts

Boost Your LinkedIn Engagement: 9 Proven Content Strategies

 In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan provides nine effective types of content to share on LinkedIn for generating leads and boosting business growth.   She covers text-only posts, posts with images, multi-image posts, posts with external links, document posts, video posts, LinkedIn Live sessions, polls, standalone articles, and LinkedIn newsletters. Louise also emphasizes the importance of engaging with others' content and consistently building your network. She concludes by inviting listeners to a free masterclass on optimizing LinkedIn usage. https://smarterqueue.com?afmc=2ix https://www.smarterqueue.social/linkedin-growth-masterclass   00:00 Introduction to Raise Your Visibility Online 00:39 Types of LinkedIn Content: An Overview 01:32 Text-Only Posts: Starting Conversations  02:47 Text with Images: Capturing Attention 03:42 Multi-Image Posts: Engaging Visuals 04:36 External Links: Sharing Blogs, Podcasts, and Videos 05:20 Document Posts: Creating Carousel Content 06:26 Video Posts: Tips for Effective Videos 07:25 LinkedIn Live: Real-Time Engagement 09:01 LinkedIn Polls: Easy Engagement 10:33 Articles: Long-Form Content with Longevity 11:49 LinkedIn Newsletters: Building a Subscriber Base 12:25 Maximizing LinkedIn Engagement 13:06 Conclusion and Upcoming Masterclass