The Advanced Selling Podcast

The Advanced Selling Podcast

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Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create...
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Episode List

Building Your Platform of Authority

Aug 4th, 2025 3:00 PM

In this episode of the Advanced Selling Podcast, Bill and Bryan give listeners an exclusive preview of their upcoming Insider program session on building a "platform of authority." They explain how every sales professional needs a platform where they can share valuable insights and establish themselves as an authority figure in their field.The guys discuss what constitutes a platform (podcasts, LinkedIn, speaking engagements, client dinners, or even informal meetups) and how authority comes from consistently delivering value to your audience. You don't need to be the world's best at something - you just need to stand slightly above the crowd by sharing useful observations from your unique position in the marketplace.=================================Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.comThe Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insiderIf you haven't already, join 14,000+ other sales professionals in our LinkedIn group at advancedsellingpodcast.com/linkedin=================================

Build Your Virtual Bench

Jul 30th, 2025 9:00 AM

In this episode, Bryan dives into the critical strategy of maintaining a “virtual bench” - a curated list of talented individuals you’d love to have on your sales team. Instead of scrambling to post job ads and sift through countless resumes when a rep leaves, Bryan explains how to stay ahead by proactively building and nurturing relationships with top talent. Learn why keeping your virtual bench warm with at least one touchpoint per year can give you a competitive edge and ensure you’re never caught off guard by unexpected resignations or team restructuring.Join Bryan on Wednesday, September 3, 2025 at 12:00 pm ET for Sales Playbooks Don't Work if Nobody Uses Them. Register here.Curious about certification in the Blind Zebra Sales Operating System? Learn more here.And if you haven't already, make sure you join the Advanced Selling Podcast LinkedIn group: http://advancedsellingpodcast.com/linkedin.Ready to stop chasing prospects and start attracting them? Join our ASP Insider coaching community for monthly sessions on advanced sales strategies. Next call: Authority Platform Building - August 1st at 12pm ET. Learn more: advancedsellingpodcast.com/insider

The Resistance Factor: Why Smart People Avoid Smart Changes

Jul 28th, 2025 9:00 AM

Bill and Bryan dive deep into one of the most frustrating challenges in sales and business: resistance to change, even when that change could lead to significant growth. They explore why some decision-makers are lightning-fast adopters while others sit in limbo for months, and why even high-performing salespeople resist proven strategies that could boost their results.The guys examine the psychology behind resistance, from the comfort of the status quo to the fear of admitting current methods might be flawed. They also share insights on the "10-80-10 rule" of adoption, discuss why selling transformation (or "ether") is uniquely challenging, and reveal how the best performers approach new learning opportunities differently than the rest.=================================Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.comThe Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insiderIf you haven't already, join 14,000+ other sales professionals in our LinkedIn group at advancedsellingpodcast.com/linkedin=================================Ready to stop chasing prospects and start attracting them? Join our ASP Insider coaching community for monthly sessions on advanced sales strategies. Next call: Authority Platform Building - August 1st at 12pm ET. Learn more: advancedsellingpodcast.com/insider

Why Your Q4 Success Starts Now

Jul 21st, 2025 2:00 PM

Summer vacation mode might be costing you your year-end goals. In this episode, Bill and Bryan dive into why your current July activities are directly shaping your Q4 results - especially if you have a 60-90 day sales cycle.The guys share  strategies for making your year in July instead of scrambling in the fourth quarter, including how to shorten your sales cycles (think restaurant "table turns"), create a documented back-half business plan with three-prong goal setting (basic, primary, visionary), and use scarcity positioning to close more deals.Stop the summer slowdown mindset, fail fast and tweak quickly on your activities, and remember that wealth is on the other side of ignorance - what do you need to learn to do differently to hit those year-end numbers?Don't forget to check out the Advanced Selling Podcast Insider program at advancedsellingpodcast.com/insider=================================Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.comThe Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insiderIf you haven't already, join 14,000+ other sales professionals in our LinkedIn group at advancedsellingpodcast.com/linkedin=================================

Are You Inspecting the Right Activity Metrics?

Jul 16th, 2025 9:00 AM

In this episode, Bryan dives into a powerful yet often overlooked tool in the sales leader’s toolkit: the calendar inspection. He explains how regularly analyzing your team’s calendars can reveal dangerous pipeline gaps before they become full-blown problems.You’ll hear why having a clear sales playbook, with numeric goals like two connector meetings and two new logo meetings scheduled 2–3 weeks out, is essential for maintaining consistency in your sales process. Bryan breaks down how this simple framework helps both leaders and reps stay ahead of slumps and avoid being blindsided by an empty pipeline.If you’ve ever said, “We had a great month, but next month looks light,” this one’s for you.Advanced Selling Podcast Listeners save $200 on Huddle tickets purchased in July 2025 with discount code SANTA. Click here!Curious about certification in the Blind Zebra Sales Operating System? Learn more here.And if you haven't already, make sure you join the Advanced Selling Podcast LinkedIn group: http://advancedsellingpodcast.com/linkedin.

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