Automation Unplugged Podcast

Automation Unplugged Podcast

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Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts...
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Episode List

#348: Scott Smith on Scaling Your Business through Lighting Partnerships

Mar 18th, 2026 1:00 PM

SHOW NOTES In this episode, Scott and I discussed: The evolution of his career from AV integration business owner, to 18 year career with Crestron and even a stint in the NASCAR sponsorship world all preparing Scott to build and lead his high-end lighting design studio   Why lighting is a critical, high-growth vertical for integrators   The realities of project management in the lighting space and why on-site collaboration is the secret to moving from "lucky" to consistently "perfect" results   Scott brings a wealth of wisdom, a refreshingly candid perspective on business, and a deep passion for helping integrators build better partnerships. Whether you’re just starting your lighting journey or looking to refine your design process, you'll find a ton of insight in this conversation. So settle in and enjoy my conversation with Scott Smith. Let's get started! To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au348

#347: Owning Your Luxury Market — Strategies for Winning More High-Value Projects

Mar 11th, 2026 1:00 PM

SHOW NOTES We cover: What a true “luxury experience” looks like across multiple touchpoints — from your branding, imagery, and website to in-person showroom tours, events, and white-glove follow-up How to show up where luxury buyers are researching you online — including Google search, generative AI search, and social — and why unique, high-quality content and imagery matter more than ever Event and gifting strategies as powerful tools for deepening relationships with architects, builders, designers, and ultra-high-net-worth clients Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and explore how you can truly own your luxury market.   About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and home services markets. One Firefly is headquartered in Coral Springs, Florida with staff located throughout North America and has been operating since 2007.  To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au347

#346: 35 Years of Aloha – The Pacific Audio & Communications Story

Mar 4th, 2026 2:00 PM

SHOW NOTES In this episode, Phil, Pat, and I discussed: Their 35-year journey from a startup to one of Hawaii’s most respected integration firms   How they’ve built a lasting company culture through honesty, teamwork, and strong community roots   Their vision for the next generation, including mentoring future leaders and transitioning ownership to their team   Phil and Pat’s story is one of resilience, innovation, and integrity — a true testament to what’s possible when family, passion, and purpose align. So settle in and enjoy my conversation with Phil and Pat Mulligan of PAC Hawaii. Let’s get started! To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au346

#345: Smarter, Not Harder: How Small Businesses Can Actually Use AI

Feb 25th, 2026 2:00 PM

SHOW NOTES This episode is hosted by Kat Wheeler, and together she and Adam dive into: How to identify the AI tools that actually make a difference Simple ways to automate repetitive marketing and reporting tasks And why the future of business success is built on AI plus human collaboration   Whether you’re just starting to explore AI or looking for smarter ways to integrate it into your day-to-day, you’ll walk away with tangible takeaways to make your work more efficient and effective. Let's dive in. Here’s Automation Unplugged with Adam Lewis. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au345

#344: Reflecting Innovation – Tony Blodgett on Seura’s Mirror Technology Evolution

Feb 18th, 2026 1:50 PM

SHOW NOTESIn this episode, Tony and I discussed:Seura’s evolution from outdoor TVs to its leadership in mirror technology Why lighted mirrors are becoming a must-have in luxury homes and hospitality spaces The importance of “no fear selling” and building trust with clients to deliver personalized, high-value solutions Tony brings a powerful mix of industry knowledge, grassroots sales experience, and a passion for showing integrators how to stand out in a competitive market. Whether you’re in custom integration, design, or simply curious about where technology meets elegance, this episode is for you.So settle in and enjoy my conversation with Tony Blodgett of Seura. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au344

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