Marketing For Founders | Growth Hacking | Startups | Direct Response Marketing

A Crash Course In Creating Engaging Webinars For Your Startup – MFF015

Deliver Live, Interactive And Effective Content Directly To Your Audience… Webinars and web conferencing have come a long way since the dark days of less-than-stellar internet connections, frequent dropouts and questionable video quality. These days all it takes to educate and sell to a live audience is a smartphone and high speed internet – though it’s definitely worth putting a bit more planning in to your first webinar than that. The benefits of being able to communicate your message directly to your audience are endless, whether you’re going for a hard sell or are just looking to educate others to generate more leads and interest in your business. Whatever angle you choose to take, there are some critical do’s and don’ts that need to be taken in to consideration before you take the plunge in to the world of webinars. Throughout this episode, Tim and Jack are going to equip you with the skills and ideas required to start your own webinar, or to improve the quality and reach of what you’re already doing. You’ll learn what makes an effective webinar, some tips on preparation, how to keep your audiences undivided attention and a whole lot more… Breaking The Pitch… Finding which platform will best suit you and your customer’s needs. Making sure your market can actually benefit from a webinar. How to structure your educational webinar. Preparation is key. How to avoid those awkward moments on camera. Keeping people’s attention against the temptations of the internet. Creating urgency to get your audience to take action. http://marketingforfounders.com/a-crash-course-in-creating-engaging-webinars-for-your-startup-mff015

Get Noticed In Your Target Market Through The Power Of Lumpy Mail – MFF014

Taking Your Direct Mail To The Next Level… We’ve talked previously on the show about the importance of implementing a direct mail strategy in to your startups marketing, so now we’re taking those concepts one step further. While sending regular flat envelopes to your target market can be super effective, it’s undeniable that receiving a piece of lumpy mail has all kinds of positive effects on us and makes that package almost impossible to not open up. While being a hugely effective marketing strategy, lumpy mail is rarely used by small startups. By dropping the ego and allowing ourselves to get a little outrageous, we can send out some truly memorable marketing which is sure to increase our conversion and revenue. Sending direct mail with a difference can achieve some amazing results, and luckily doesn’t have to cost us a fortune. Listen in as Tim and Jack break down how to give a boost to your direct mail strategy, from building your initial targeted mailing lists to the most effective goodies you can stuff your mail with and then how to effectively follow up your leads. Time To Have A Bit Of Fun With Direct Mail… Finding your high value targets. Balancing cheesiness vs. a stylistic approach. Building a hit list. How to track the effectiveness of your mailings. Getting past the gatekeeper. Why you have to do your research when personalising your mail. http://marketingforfounders.com/get-noticed-in-your-target-market-through-the-power-of-lumpy-mail-mff014

The Right Way To Build An Effective Sales Team For Your Startup – MFF013

The Best Salespeople Know Your Product Inside And Out… There is a whole lot of information out there for startups on how to sell to VC’s, but as founders, knowing how to sell to your customers can prove to be so much more valuable. Of course there will come a time when you just can’t do it all yourself, so now it’s time to consider hiring a quality, dedicated salesperson. For many, just the thought of a salesperson can conjure up that common image of some slimy dude selling snake oil, luckily that’s not always the case. This week we’re talking building a sales team from the ground up, and ensuring we get the most from it in the long run.  We’re also exploring why it is so important for founders themselves to have some sales strategies in their toolkit. Even if you’re just a developer who wants nothing to do with the sales side, there’s a really good chance that you have more than it takes to drive sales while keeping your customers interest in mind. Ultimately, we want everyone to win – your customer, your company and your salesperson. Nobody Wants To Be Sold, But Everybody Loves To Buy… Why a founder needs to know how to sell. What to look for in a dedicated sales co-founder. Interviewing and hiring your prospective salesperson. The importance of knowing your product inside and out. Why devs make great sellers. http://marketingforfounders.com/the-right-way-to-build-an-effective-sales-team-for-your-startup-mff013

Finding The Perfect Market Fit For Your Product - MFF012

Fitting A Square Peg In A Round Hole… So, you’ve built up a complete product or service and you’re absolutely sure the customers are going to come straight at you with all their money. You know your product is going to provide a huge amount of value for others and people would be crazy not to feel the same, right? Well if you haven’t done all your homework and properly tested your future market, it’s easy to be left with a product which won’t reach anywhere near your expectations. This week on Marketing For Founders, we’re talking about nailing down our audience to the point where the market begins to pull the product out of us – even if it doesn’t exist yet. It’s all about really engaging and talking with our customers so we can adapt and mould our idea in to something we know is going to succeed. Listen in as Tim and Jack explain why the focus has to be shifted to your potential market before building the product itself, how to effectively test a market, why companies take off and a whole lot more. It’s Time To Get Validated… Why some companies get picked up while others fade away. Jack’s experiences with Goodsie’s white label program. Consequence free market testing. Adapting a poroduct to find a better fit. Why you actually have to talk to your customers. Pivoting – what it means and when you should do it. http://marketingforfounders.com/finding-the-perfect-market-fit-for-your-product-mff012

How To Streamline Your Online Sales Funnel With Effective Marketing Automation – MFF011

Our Expert Marketing Automation Panel Fills Us In… Manually tending to the many facets of online sales marketing can become a real time drain when working on smaller projects, let alone larger scale ones. What we want to do is take all those repetitive tasks and put them on autopilot. This way we can use our time more effectively to re-engage with our audience and look at the bigger picture of our sales marketing. Joining us this week on Marketing For Founders are two great buddies of Tim and Jack and both real authorities on the subject of marketing automation, Jake Hower of Fuzedapp.com and Damien Thompson of Linchpin.net. Both of these guys have a ton of experience in setting up marketing automation for their own businesses and for others, and are here to share their nuggets of automation gold. This week you’ll learn how to get systematic, avoid redundant work and accelerate an established sales funnel as well as the what, why and how of processes you can automate. Sit In On The Automation Roundtable… The key advantages of marketing automation. Manual processes with limited resources and how they hurt you. What exactly should be automated? When should a startup get automating? Building a clearer picture of our customers behaviour. http://marketingforfounders.com/how-to-streamline-your-online-sales-funnel-with-effective-marketing-automation-mff011