Making a Marketer

Livestreaming Secrets: Building Trust & Engagement with Luria Petrucci

On this one, we are joined by the remarkable Luria Petrucci, a pioneer in the world of livestreaming. With over 20 years of experience, Luria shares her journey from early video experimentation to becoming a trusted authority in helping entrepreneurs create impactful live streams. The trio dives deep into the nuances of live video strategy, discussing the importance of authenticity, building trust, and the evolving landscape of video content.Luria emphasizes the significance of understanding your audience and crafting video content that resonates with them. She also highlights the role of AI in enhancing video production and engagement, while cautioning against the pitfalls of over-reliance on technology. Throughout the episode, listeners will gain valuable insights into effective video strategies, the art of storytelling, and how to turn viewers into loyal customers.Key takeaways...- Embracing Live Video: How livestreaming can foster genuine connections and build trust with your audience.- The Trust Trifecta: Understanding the components of capturing attention, engaging viewers, and converting them into customers.- Overcoming Technical Friction: Tips to simplify your video setup and improve your on-camera presence.- The Role of AI: Exploring how AI tools can enhance video production, while maintaining authenticity.Join Megan, Jen, and Luria for an enlightening discussion that will inspire you to elevate your video marketing game, and connect with your audience on a deeper level.Luria wants to help you! Free Video Starter Series (make video easy in 30 minutes) - LivestreamingPros.com/startWebsite - https://livestreamingpros.comYouTube - https://youtube.com/livestreamingprosIG - https://instagram.com/luriapetrucci~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 186, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Challenges in Podcasting & beyond with Megan & Jen

In this engaging episode, hosts Megan Powers and Jen Larson take a further dive into the unpredictable world of podcasting and marketing. After a series of guest cancellations, the duo decides to turn the microphone back on themselves, sharing candid conversations about their current workloads, event planning, and the challenges of maintaining balance in a busy professional life.As they navigate their hectic schedules, the conversation touches on the importance of setting boundaries, the struggles of burnout, and the necessity of creating a structured routine to manage their diverse responsibilities. Megan and Jen also discuss the evolving landscape of podcasting, including the rise of video content and the impact of AI on creativity and marketing.Key Takeaways:- Embracing Flexibility: How adapting to unexpected changes can lead to meaningful conversations and insights.- The Importance of Boundaries: Strategies for managing workload and preventing burnout in a fast-paced environment.- Leveraging AI in Marketing: The benefits and pitfalls of using AI tools while maintaining authenticity in content creation.- Structuring Success: The value of creating a routine and dedicated planning time to enhance productivity.Join Megan and Jen as they explore these topics and more, providing a relatable and insightful look at the realities of marketing and podcasting in today's world.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 185, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Co‑Host Comeback: Burnout, Balance & Podcast Consistency

In this heartfelt episode, Megan Powers reconnects with the dynamic Jen Larsen (or Jen Cole, as many know her) after a significant hiatus from recording together. The duo reflects on the challenges and changes they've faced over the last few months, emphasizing the importance of vulnerability and community support during tough times.As they catch up, Jen shares her personal experiences of navigating career shifts and the emotional toll of keeping everything bottled up. Megan, too, opens up about her own journey.Key Insights Include:- The Power of Vulnerability: Understanding that sharing struggles can strengthen bonds with your audience and community.- Building a Support Network: The necessity of leaning on friends and colleagues during challenging times instead of facing them alone.- The Importance of Consistency: How the duo plans to rekindle their podcasting rhythm, and engage their listeners more effectively.- Embracing Change: Both Jen and Megan discuss the shifts in their lives and how these experiences shape their perspectives as marketers.Get ready for more silliness and insightful conversations as they commit to recording their podcast together with quality content and engaging guests. ~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 184, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Resilience & Reinvention - Building a Lasting Business with Scott Proposki

This episode features an inspiring conversation with renowned photographer and author Scott Proposki, who shares his remarkable journey from the brink of losing everything during the pandemic to rebuilding a thriving business. Scott’s career highlights include shooting for National Geographic and the White House, but it was his radical pause during the pandemic that led him to create the Camera Focus method — a framework designed to help photographers build sustainable, system-driven businesses.We delve into Scott's insights on resilience, anticipation in photography, and the importance of storytelling in marketing. Whether you’re a budding photographer or a seasoned marketer, Scott’s experiences and practical tips will inspire you to navigate your own challenges with clarity and confidence.Learn About...- The Power of Anticipation: Scott discusses how anticipating moments can lead to capturing extraordinary photographs and successful business outcomes.- Building Trust: Learn how to establish credibility and connect with clients by sharing your unique story.- Sustainable Business Practices: Discover the foundational pillars that every creative business must have for lasting success.- Overcoming Challenges: Scott shares his personal journey of resilience and the importance of having a supportive coach during tough times.Our Guest...Scott Proposki is a renowned photographer and author whose career spans decades shooting for National Geographic, the White House, and major brands & clients worldwide. When the pandemic erased his photography business almost overnight, he chose a radical pause—three years away from social media, clients, and commerce. In that quiet, he re-examined what truly matters and why so many photographers struggle. Building on his 2019 book "Camera Focus," Scott created the Camera Focus Method™, a business growth framework that helps photographers build lasting, system-driven businesses that support their lives. Today, he mentors photographers to rebuild, grow, and launch with clarity everywhere.His podcast: "The 3 O'Clock Coffee Podcast" - which he also made a book from: HERE.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 183, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Build Brand Momentum Through Strategy in the New Year with Bri Seeley

Re-release time! On this one we bring back Bri Seeley, an award-winning businesswoman (originally posted as episode 154--the final ep. of season 7). Bri shares her insights on maintaining balance while pursuing ambitious goals, the importance of a cohesive marketing strategy, and the evolving role of social media in business.As many of us are doing our planning for the new year, it's the perfect time to get some answers on how to approach our marketing strategies.Learn About...- Mindset Shifts for Success: Bri discusses the essential mindset changes that help entrepreneurs achieve high levels of success without diminishing their own worth.- Balancing Ambition and Well-being: Practical strategies for maintaining personal well-being while pursuing big business goals.- Holistic Marketing Approach: How to integrate various marketing elements into a cohesive strategy for more consistent and successful outcomes.- Data-Driven Decisions: The role of data in crafting effective marketing strategies and ensuring all elements work together seamlessly.- Emerging Trends: Bri's take on the future of digital marketing and the critical trends entrepreneurs should pay attention to.- Actionable Steps for Overcoming Overwhelm: Immediate steps entrepreneurs can take to gain momentum and clarity in their business ventures.Our Guest...Bri Seeley - Bri is a TEDx speaker and award-winning businesswoman known as the entrepreneur coach. She helps highly ambitious female entrepreneurs bring their most unrealistic goals to life without overworking or sacrificing their well-being. Bri's work has been featured on Good Morning America, the Today Show, Forbes, Entrepreneur, and more.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 182, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **