Making a Marketer

Challenges in Podcasting & beyond with Megan & Jen

In this engaging episode, hosts Megan Powers and Jen Larson take a further dive into the unpredictable world of podcasting and marketing. After a series of guest cancellations, the duo decides to turn the microphone back on themselves, sharing candid conversations about their current workloads, event planning, and the challenges of maintaining balance in a busy professional life.As they navigate their hectic schedules, the conversation touches on the importance of setting boundaries, the struggles of burnout, and the necessity of creating a structured routine to manage their diverse responsibilities. Megan and Jen also discuss the evolving landscape of podcasting, including the rise of video content and the impact of AI on creativity and marketing.Key Takeaways:- Embracing Flexibility: How adapting to unexpected changes can lead to meaningful conversations and insights.- The Importance of Boundaries: Strategies for managing workload and preventing burnout in a fast-paced environment.- Leveraging AI in Marketing: The benefits and pitfalls of using AI tools while maintaining authenticity in content creation.- Structuring Success: The value of creating a routine and dedicated planning time to enhance productivity.Join Megan and Jen as they explore these topics and more, providing a relatable and insightful look at the realities of marketing and podcasting in today's world.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 185, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Co‑Host Comeback: Burnout, Balance & Podcast Consistency

In this heartfelt episode, Megan Powers reconnects with the dynamic Jen Larsen (or Jen Cole, as many know her) after a significant hiatus from recording together. The duo reflects on the challenges and changes they've faced over the last few months, emphasizing the importance of vulnerability and community support during tough times.As they catch up, Jen shares her personal experiences of navigating career shifts and the emotional toll of keeping everything bottled up. Megan, too, opens up about her own journey.Key Insights Include:- The Power of Vulnerability: Understanding that sharing struggles can strengthen bonds with your audience and community.- Building a Support Network: The necessity of leaning on friends and colleagues during challenging times instead of facing them alone.- The Importance of Consistency: How the duo plans to rekindle their podcasting rhythm, and engage their listeners more effectively.- Embracing Change: Both Jen and Megan discuss the shifts in their lives and how these experiences shape their perspectives as marketers.Get ready for more silliness and insightful conversations as they commit to recording their podcast together with quality content and engaging guests. ~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 184, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Resilience & Reinvention - Building a Lasting Business with Scott Proposki

This episode features an inspiring conversation with renowned photographer and author Scott Proposki, who shares his remarkable journey from the brink of losing everything during the pandemic to rebuilding a thriving business. Scott’s career highlights include shooting for National Geographic and the White House, but it was his radical pause during the pandemic that led him to create the Camera Focus method — a framework designed to help photographers build sustainable, system-driven businesses.We delve into Scott's insights on resilience, anticipation in photography, and the importance of storytelling in marketing. Whether you’re a budding photographer or a seasoned marketer, Scott’s experiences and practical tips will inspire you to navigate your own challenges with clarity and confidence.Learn About...- The Power of Anticipation: Scott discusses how anticipating moments can lead to capturing extraordinary photographs and successful business outcomes.- Building Trust: Learn how to establish credibility and connect with clients by sharing your unique story.- Sustainable Business Practices: Discover the foundational pillars that every creative business must have for lasting success.- Overcoming Challenges: Scott shares his personal journey of resilience and the importance of having a supportive coach during tough times.Our Guest...Scott Proposki is a renowned photographer and author whose career spans decades shooting for National Geographic, the White House, and major brands & clients worldwide. When the pandemic erased his photography business almost overnight, he chose a radical pause—three years away from social media, clients, and commerce. In that quiet, he re-examined what truly matters and why so many photographers struggle. Building on his 2019 book "Camera Focus," Scott created the Camera Focus Method™, a business growth framework that helps photographers build lasting, system-driven businesses that support their lives. Today, he mentors photographers to rebuild, grow, and launch with clarity everywhere.His podcast: "The 3 O'Clock Coffee Podcast" - which he also made a book from: HERE.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 183, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Build Brand Momentum Through Strategy in the New Year with Bri Seeley

Re-release time! On this one we bring back Bri Seeley, an award-winning businesswoman (originally posted as episode 154--the final ep. of season 7). Bri shares her insights on maintaining balance while pursuing ambitious goals, the importance of a cohesive marketing strategy, and the evolving role of social media in business.As many of us are doing our planning for the new year, it's the perfect time to get some answers on how to approach our marketing strategies.Learn About...- Mindset Shifts for Success: Bri discusses the essential mindset changes that help entrepreneurs achieve high levels of success without diminishing their own worth.- Balancing Ambition and Well-being: Practical strategies for maintaining personal well-being while pursuing big business goals.- Holistic Marketing Approach: How to integrate various marketing elements into a cohesive strategy for more consistent and successful outcomes.- Data-Driven Decisions: The role of data in crafting effective marketing strategies and ensuring all elements work together seamlessly.- Emerging Trends: Bri's take on the future of digital marketing and the critical trends entrepreneurs should pay attention to.- Actionable Steps for Overcoming Overwhelm: Immediate steps entrepreneurs can take to gain momentum and clarity in their business ventures.Our Guest...Bri Seeley - Bri is a TEDx speaker and award-winning businesswoman known as the entrepreneur coach. She helps highly ambitious female entrepreneurs bring their most unrealistic goals to life without overworking or sacrificing their well-being. Bri's work has been featured on Good Morning America, the Today Show, Forbes, Entrepreneur, and more.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 182, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Navigating Inclusive Events & Entrepreneurship with Tracy Stuckrath

In this engaging episode Megan welcomes the incredible Tracy Stuckrath, an expert in event marketing and inclusion. Together, they explore the transformative experience of the Club Ichi Barefoot Business Retreat, a unique gathering that fosters peer-to-peer learning and community building among event professionals.Tracy shares her insights from the unique retreat, highlighting the importance of creating environments where attendees can connect, learn, and thrive. She discusses the concept of the "Spontaneous Think Tank," where participants contribute topics they want to learn about and share their expertise, creating a dynamic and collaborative learning atmosphere.Key Takeaways Include:- The Power of Community: Tracy emphasizes the value of building relationships and how retreats can enhance collaboration and support among entrepreneurs and event planners.- Reframing Self-Talk: She shared how she learned from Dr. Jess at the retreat how to shift your mindset from self-imposed limitations to intentions, helping to reduce shame and foster a more positive approach to personal and professional goals.- Food Safety and Inclusivity: Tracy discusses her mission to ensure that events are safe and inclusive for ALL attendees, addressing dietary restrictions and accessibility needs are essential to create memorable experiences.- The Role of Neurodiversity in Events: Tracy highlights the importance of understanding neurodiversity and how event professionals can design spaces that accommodate diverse needs, ensuring everyone feels welcome and included.Our Guest...Tracy Stuckrath is a passionate advocate for food safety and inclusion in the events industry through her business Thrive Meetings. With over 15 years of experience, she helps organizations create menus that cater to diverse dietary needs and ensures that all attendees feel safe and valued. Tracy's expertise extends to consulting on event design, focusing on accessibility and the overall attendee experience. Check out her weekly podcast, Eating at a Meeting!A fun, quick chat everyone can benefit from!~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 179, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **