Content Rookie

How Content Designers are impacting AI (and vice versa)

Episode 75: How Content Designers are impacting AI (and vice versa)Wow, things are moving fast right now. Some content designers are developing totally new skills, while others are trying out different tools or just trying to hang in there. But no matter where you currently are in your journey with "AI", you're not alone. We're all going through it and having different takeaways. In this episode with Content Rookie pal Andrew Stein, we really get into it. How we feel, what we're (really) doing, and how to keep cool.Learning outcomes:- Designing AI, Designing with AI, Designing for AI, Conversation design, ...what's it even called?- Nobody has it figured out. That's the opportunity!- Ideas for reshaping your role and how to pivot.- Support from two passionate Content Design leaders who really just want you all to thrive

Develop tone and voice that stick

Episode 74: Develop tone and voice that stickHow do you do tone and voice work in the age of AI? While there are some differences in how I approached TOV work early in my career, the core remains the same. Just now there are more tools to help you conclude faster!Learning outcomes:- What do tone and voice guidelines look like nowadays- How to kick off research- What every TOV should be backed by- Turning TOV guidelines into prompts- How AI can help and where it may failConnect with the host, Nicole Michaelis:nicoletells.comhi@nicoletells.comhttps://www.linkedin.com/in/nicoletells/

Psst, content design is about to have a major moment

Episode 73: Psst, content design is about to have a major momentIn 2025’s final episode of Content Rookie, I introduce you to what I have coined the ”roguessance” of content design.I truly believe content design is about to have a major moment, thanks to developments like Google Disco redefining how we design and build experiences and interfaces as a whole. What are suddenly the most valuable skills on the market? Content strategy. Content systems. Clear comms. Prompting. Negotiating. Who does that best? Well, we content folks, of course!Why the latest developments in LLMs and AI are leveling the playing field for builders, writers, and designers, and how we can take ownership, are just some of the learning outcomes in this episode.Happy New Year, and thanks for listening to Content Rookie!Connect with the host, Nicole Michaelis:nicoletells.comhi@nicoletells.comhttps://www.linkedin.com/in/nicoletells/

10+ years into a content career - here's what we're doing (and not doing)

Episode 72: 10+ years into a content careerBetween the three of us, we've spent almost 40 years working in content so in this episode of Content Rookie, we talk about all things landing a job in content design, growing your career, leading vs IC work, what skills are most useful to hone right now, and how we're handling the constant shift of prios for content and design work. Learning outcomes:- Leadership vs individual contributor roles in design and content- The day to day of content designers- Applying to jobs in the current climate- Why generalists are the new specialists- What skills you might want to learn- Why we don't believe in bootcamps and courses- Is content design a craft, an art, or a trade?***Connect with Aaron Burgess: https://www.linkedin.com/in/aaronburgess/Connect with Bill Kurland:  https://www.billkurland.com/blog https://www.linkedin.com/in/bill-kurlandConnect with the host, Nicole Michaelis:nicoletells.comhi@nicoletells.comhttps://www.linkedin.com/in/nicoletells/

How a content design team works - Meet Miro's content designers

Episode 71: How a content design team works - Meet Miro's content designersWelcome to a very special episode of Content Rookie with an entire content design team: Rachel, Lene, and Roana from Miro! I'm excited to talk to them about all things content design at Miro.Learning outcomes:- How to scale content design to maximize impact- How work is divided- What small teams are hiring for- What it takes to lead a content design team- Daily rituals, best practices, and processes Connect with the guests:https://www.linkedin.com/in/rachel-mcconnellme/https://www.linkedin.com/in/roana-bilia-37751a9a/https://www.linkedin.com/in/lene-bayerlein-7492858b/Connect with host, Nicole Michaelis:nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com