Fitt Insider

300. Leo Grady, PhD, Founder and CEO of Jona

Today, I'm joined by Leo Grady, PhD, founder and CEO of Jona.   Jona uses metagenomic sequencing and machine learning to deliver personalized metabolic health insights, predicting how factors like diet and lifestyle affect the gut.   In this episode, we discuss upgrading microbiome testing with AI technology.   We also cover:   Why gut tests could outpace blood tests Building AI to read medical literature at scale Using digital twins to predict health outcomes   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider   Jona Health’s Website: https://jona.health/  Jona Journal (Newsletter & Blog): https://jona.health/blogs/journal  Instagram: https://www.instagram.com/jonahealth/  X (Twitter): https://x.com/jona_health  Facebook: https://www.facebook.com/JonaHealth/  LinkedIn: https://www.linkedin.com/company/jona-health/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (00:20) Leo's Background (02:15) Why the Microbiome is the Perfect AI Application (06:10) Building AI to Read Medical Literature at Scale (09:55) From Testing to Interventions (13:30) Avoiding Supplement Sales for Credibility (15:25) Direct Consumer and Clinical Partnerships (17:25) Digital Twin Technology in Healthcare (21:15) Three Customer Types and Testing Frequency (23:00) Microbiome vs Blood Testing (27:25) Education and Category Building Challenges (29:25) Technology Applications Beyond Microbiome (32:10) Health Tracking Integrations (37:00) Regulatory Considerations and Future Diagnostics (37:45) 2025 Roadmap and New Features (39:15) Conclusion

299. Dr. Darshan Shah, Founder and CEO of Next Health

Today, I'm joined by Dr. Darshan Shah, founder and CEO of Next Health.   Founded in 2016, Next Health is scaling clinics to help patients preserve vitality, with services spanning executive physicals, regenerative therapies, aesthetic treatments, and more.    In this episode, we discuss the evolution and future of longevity-focused clinics.   We also cover:   The four pillars of longevity care  Complexities of medical franchising Building a model for N-of-1 medicine   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider   Next Health: https://www.next-health.com  Next Health Social: https://www.instagram.com/nexthealth/ Franchise Opportunities: https://www.next-health.com/franchise  Dr. Shah's Website: https://drshah.com/  Dr. Shah's Social: @darshanshahmd   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (00:20) Dr. Shah's Background (01:25) Four Verticals of Longevity Medicine (04:25) Building a Unified Healthcare Model (07:00) Membership Model and Personalized N-of-One Medicine (11:15) Evolution of Longevity Terminology (14:45) Bridging Wellness and Legitimate Healthcare (19:55) Medical Innovation (21:15) Franchise Expansion Strategy  (24:40) Complexity of Medical Franchising (27:35) Attracting Medical Talent from Traditional Healthcare (30:05) Partnership Opportunities  (31:35) Marketing Strategy and Community Building (34:15) Financing and Franchise Economics (36:20) The Future of Next Health (38:00) Conclusion  

298. Scott Hickle, Co-Founder and CEO of Throne

Today, I'm joined by Scott Hickle, co-founder and CEO of Throne. Leveraging AI and computer vision, Throne’s clip-on toilet device analyzes waste to provide real-time insights into gut health, hydration, and urinary function. In this episode, we discuss the future of health tracking through smart hardware. We also cover: Breaking through the bathroom stigma Advancing gut-focused healthtech Pursuing cancer detection   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider   Throne’s Website: https://thronescience.com/  Throne’s X (Twitter): https://x.com/thronescience   Throne’s Instagram: www.instagram.com/thronescience/  Scott's X (Twitter): https://x.com/scotthickle    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (00:50) Scott's Background and Throne Overview  (01:58) Breaking Through Bathroom Stigma (05:30) Technology Barriers and User Experience Challenges  (09:40) From Poker Game Joke to Serious Health Innovation  (14:48) Cancer Detection Potential and Lifesaving Applications  (17:30) Funding and Mass Production Roadmap  (20:35) AI Models and Computer Vision Accuracy  (25:20) Revolutionizing Medical Assessment Standards  (26:50) Branding Strategy and Market Education  (30:55) Building Authentic Health Brand with Humor  (34:50) Third Wave Health Tracking and Market Positioning  (38:00) Pre-Launch Preparation and Product Development  (40:35) Conclusion

297. Steve Martocci, Co-Founder and CEO of SuppCo

Today, I'm joined by Steve Martocci, co-founder and CEO of SuppCo. Helping consumers navigate an underregulated industry, SuppCo applies a 29-point trust scoring system to rank supplement brands, track stacks, and cut through marketing hype. In this episode, we discuss using tech and transparency to guide health optimization. We also cover: Building trust in an often misleading market Balancing science with personal experimentation  Designing tech to support (not replace) human decisions   Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe    Follow us on LinkedIn → linkedin.com/company/fittinsider    SuppCo’s Website: https://supp.co/  SuppCo’s Instagram: www.instagram.com/joinsuppco/   Steve's Stack: supp.co/steve  Steve’s Email: steve@supp.co  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (00:50) Steve's Background: From GroupMe to Health Optimization  (02:20) The Genesis of SupCo and Personal Health Journey  (07:00) Stack Management and Trust Scoring  (11:10) Personalization and Health Tracking Development  (13:40) Community Features and Social Aspects  (17:45) Health vs Capitalism  (21:15) Independent Testing and Industry Problems  (26:25) Brand Relationships and Trust Score Impact  (29:25) The Investment vs Outcome Problem in Health  (33:10) Healthcare System Gaps and Consumer Trust  (34:40) Technology Approach: AI Without the Hype  (39:00) Future Roadmap and Premium Features  (41:40) Conclusion  

296. Sean Hoess and Tyler Wakstein of Eudēmonia Summit

Today, I’m joined by Sean Hoess and Tyler Wakstein of Eudēmonia Summit.   Eudēmonia Summit is a transformational wellness festival combining science-backed education, immersive experiences, and community to promote health, longevity, and personal growth.   In this episode, we discuss designing purposeful wellness experiences and formally announce our new partnership.   We also cover: The Eudēmonia x Fitt Insider Health Innovation Lab Balancing innovation with science and integrity Political polarization in health and wellness   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Thrive in 25 Sweepstakes: https://eudemonia.net/thrive-in-25/  Eudēmonia Summit Tickets: https://eudemonia.net/  Partnerships Email: partnerships@eudemonia.net   - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (02:00) From Wanderlust to Eudēmonia (06:00) Tyler's Summit Series Experience and Community Building (09:15) Creating Authentic Experiences and Avoiding Commerce-First Events (14:15) Experience Design (18:20) The Eudemonia Experience (23:15) Partnership Announcement (30:25) Cultural Explosion of Health Awareness Post-COVID (31:05) Balancing Innovation with Scientific Rigor (35:50) Addressing Political Polarization in Health and Wellness (44:35) Roadmap (48:05) Ticketing, Sponsorship, and Participation Opportunities (50:31) Conclusion