Catalyst

Job mapping in the age of AI: Understanding customer needs with Jim Kalbach

This week on Catalyst, guest host Jod Kaftan is joined by Jim Kalbach, Chief Evangelist at MURAL, speaker, and author of Mapping Experiences and The Jobs To Be Done Playbook. Jod and Jim Kalbach discuss the evolving landscape of design, particularly in the context of AI. They explore the double diamond framework, the Jobs To Be Done methodology, and the importance of understanding customer needs through real-world research. Jim emphasizes the need for designers to embed customer insights into organizational workflows and the ethical responsibilities that come with design in the age of AI. Jim also shares how his experience as a Jazz Bassist informs his work in design - notably his ability to embrace the unknown. Please note that the views expressed may not necessarily be those of NTT DATALinks: Jim KalbachJobs to be Done Toolkit Erica Flowers - Trade Your Double Diamonds for Steel Leo Frishberg - Presumptive Design Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transforming manufacturing: With Tresa Gowland

This week on Catalyst, Tammy is joined by Tresa Gowland, Manufacturing and High Tech Industry Leader at Launch by NTT DATA. Tresa began her career on the factory floor and has since moved into a strategic role, helping organizations transform and modernize their manufacturing processes. Tammy and Tresa explore what it really takes to modernize manufacturing. They highlight the critical role of empathy, compassion, and active listening when introducing new technologies and tackling long-standing challenges. Tresa also shares why treating innovation like a factory can drive adoption and deliver meaningful, lasting value.Please note that the views expressed may not necessarily be those of NTT DATALinks: Tresa Gowland From Sci-Fi to Shop Floor: Turning Bold Ideas into Reality Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From the archives: Gen Z, AI and shaping the new workforce with Sarina Malik

In this episode from the archives, Tammy is joined by Sarina Malik, a graduate from Columbia University, to discuss the role of AI in shaping the future workforce. They discuss the challenges faced by Gen Z in entering the job market, the importance of AI literacy, and the ethical implications of using AI in education. Serena also shares about her experience leveraging technology to create positive change in the world.Please note that the views expressed may not necessarily be those of NTT DATALinks: Project PearlsFuture Faces Foundation Manila Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Understanding the fears of AI adoption: With Christen Bell

This week on Catalyst, Tammy is joined by AI Empowerment Solutions Leader at NTT DATA Christen Bell. Christen’s work focuses on how intelligent systems affect humans in the workplace and, more recently, human’s fears of AI. Christen shares her fascinating findings with Tammy on how AI adoption differs between industries and regions and what makes people more or less trusting of AI. Christen and Tammy also talk about how leaders can quell the perceived threat of AI in their workplaces - no surprise, it's by being human first! Please note that the views expressed may not necessarily be those of NTT DATALinks: Christen Bell Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Finding human-AI flow: With Shelley Evenson

This week on Catalyst, guest host Jod Kaftan sits down with designer and expert in human-centered AI, Shelley Evenson. Shelley shares her insights on how designers and teams can achieve human-AI flow and how to spot the warning signs that a team is drifting into the realm of AI slop. Jod and Shelley also discuss the need for change management in AI transformations and talk about who in an organization should own an AI transformation? Is it HR? Is it IT? According to Shelley it’s a team endeavour that should start at the very top, with the CEO.Please note that the views expressed may not necessarily be those of NTT DATALinks: Shelley Evenson Flow: The Psychology of Optimal Experience Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.