Build Different

Why Brand Matters More Than Ever in Construction

For decades, construction companies grew their businesses the same way: strong relationships, repeat clients and a reputation built project by project. Those fundamentals still matter, but the industry around them is changing. In this episode, AJ Waters sits down with Jonathan Cor, Founder of Customer Growth, to explore how brand is becoming a critical differentiator in construction. As workforce expectations shift and information travels faster than ever, companies are realizing that reputation is no longer built only on the jobsite. It is shaped by how organizations communicate, how leaders show up in the industry and how firms tell the story of the work they do. AJ and Jonathan discuss how the concept of “brand” fits within an industry traditionally driven by relationships and referrals. They explore what leading construction companies are doing differently to build credibility, attract talent and stand out in competitive markets. Whether you lead a construction firm, manage major capital programs or work at the intersection of construction and technology, this conversation offers a fresh perspective on how reputation and brand are shaping the future of the industry. 

Women Driving Change in Construction Technology

What does leadership look like when technology, data and collaboration are reshaping how capital programs are delivered? In this special Women in Construction Week conversation, we sit down with a female leader at the forefront of technology-driven construction programs to explore how women are influencing change across the industry. From leading complex programs to driving digital transformation, this discussion focuses on real experiences, practical leadership lessons and how technology can be used as a lever for better outcomes, not just better tools. This session creates space for candid dialogue around leadership, communication and career growth in a traditionally male-dominated industry. Rather than focusing on theory, the conversation highlights what’s actually working today, how women are navigating influence and decision-making and what the next generation of leaders should be paying attention to as construction programs become more connected and data-driven. 

E12. The Foundation Is Just the Beginning: Season One Finale

In our Season 1 finale, we're closing the loop on what it really takes to deliver complex projects today. Alyce, AJ and Nicholas reflect on the voices, stories and discoveries that shaped this season, from owner perspectives to tech innovations and the human moments that challenged how we think about construction. We revisit standout episodes, unpack the surprises that emerged along the way and share the lessons we're carrying into 2026. This isn't just a recap; it's a conversation about what we've learned together, what's shifting in the industry and where we're headed next as we prepare to kick off Season 2.

E11. The Owner's Playbook: What "Good Ownership" Looks Like (COAA/CURT)

Owners set the tone for every construction project. In a year defined by rising complexity, new technology, tighter budgets and workforce pressure, what separates a “good owner” from one who unintentionally holds projects back? In this episode, we explore what modern ownership looks like today and why the industry is shifting toward more collaborative, transparent and people-first leadership models.

E10. AI in Construction: Risks, Rewards and What’s Next

Artificial intelligence has dominated headlines, but for many in construction, the hype can feel far removed from the realities of project delivery. Some see AI as a game-changer for safety, scheduling and efficiency. Others worry about risks: unproven tools, data security or losing human judgment in critical decisions. In this episode of Build Different, moderator Nicholas Johnson sits down with Kahua President, Brian Moore and AI strategist Hugh Seaton to explore the real-world implications of AI adoption in construction. Together, they’ll unpack: Where AI can deliver meaningful value today versus what’s still “buzzword territory” The risks of early adoption, from cost and compliance to accuracy and trust How contractors, owners and program managers can prepare their organizations for AI without overcommitting too soon The ethical and cultural shifts that come with relying on machines to support human decision-making With construction facing tighter margins and rising complexity, the conversation will dig into what’s worth embracing now, what to approach cautiously and what the future might look like if the industry gets AI right.