Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

EP #531 The Secret Behind This Creator’s Six Figure Kickstarter | Scout Battery

How do you launch a rugged, modular battery system and raise over $100,000 with your first product? In this episode, we speak with Marco Vanella, co-founder and Chief Product Officer of MAAK Outdoor, the company behind the Scout Battery. Designed for off-grid professionals, outdoor enthusiasts, and anyone who needs reliable power in the field, the Scout Battery is a smart, stackable energy solution that just completed a successful Kickstarter campaign. We talk about: The origin story of Scout and how it solves real-world energy problems Marco’s background in industrial design and product development How MAAK overcame the challenges of launching a hardware product What worked in their campaign strategy — and what they’d do differently If you're building a hardware product or launching something rugged and outdoorsy, this interview is packed with practical insight. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook Scout Battery: Smart, Rugged, and Modular Power on Kickstarter MAAK Outdoor Website

EP #530 How This Creator Raised $267K With an AI-Powered Golf Caddie | CaddieVision

In this episode, we chat with Jason Schneider, the founder of CaddieVision, a groundbreaking augmented reality golf headset that raised over $267,000 on Indiegogo. 🎯 What started as an idea during a great day on the course turned into a full-fledged product launch, backed by hundreds of passionate golfers. Jason reveals: How he turned a personal golf story into a powerful product pitch His specific pre-launch funnel strategy (with real numbers) Why transparency + community was key to campaign growth How he plans to scale using equity crowdfunding next Whether you're building a tech product, exploring equity crowdfunding, or just love golf, this is a masterclass in execution, transparency, and authentic founder storytelling. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook CaddieVision on Indiegogo CaddieVision

EP #529 The Secret Weapon Behind Viral Crowdfunding Campaigns | IAS Creative

We speak with Gianluca Gabrielli, co-founder of IAS Creative, a Rome-based design studio helping creators bring products to life with stunning 3D visuals and storytelling. In this episode, you'll learn: Why 3D animation is the most powerful visual tool for validation How to create compelling product stories with zero inventory The difference between studio renders and lifestyle scenarios Why storytelling and branding must go hand-in-hand for crowdfunding success How AI is changing the way creators communicate with agencies Perfect for creators in the pre-launch phase or anyone curious about visual strategy. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook AI Creative AIS Creative on Instagram

EP #528 The High-Ticket Price Point Strategy Behind a $87K Kickstarter | Keybird

We talk with Mia from Keybird Instruments, who helped bring the Keybird L1 — a portable, wooden digital piano — to life on Kickstarter. Their campaign raised over $87,867, attracting musicians and creators from around the world. You’ll learn: Why frequent updates can keep campaign momentum high How Keybird adapted their messaging for unfamiliar markets What advice Mia gives to creatives launching their first product The power of authenticity in an oversaturated world Why networking with other creators is one of the best tools out there If you're a creative founder or launching a product internationally, this episode is packed with thoughtful insights and lessons learned. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Keybird L1 on Kickstarter Keybird Instruments Keybird on Instagram

EP #527 The Exact Strategy Behind a 6-Figure Indiegogo Tech Launch | SoCool

We talk with Leslie and Ahmad, the founders of HappyLlamaTech, who created the SoCool Smart Pet Feeder — the first refrigerated feeder designed to keep your pet’s meals fresh, even when you're not home. What began as a DIY solution quickly turned into a full-fledged Indiegogo campaign, raising over $196,000 from more than 400 backers—most of whom were first-time crowdfunders. You’ll learn: How they went from 3D-printed prototypes to factory-ready manufacturing Why being on the ground in China was critical to ensuring quality The hidden challenges of injection molding and rapid iteration What they'd change if they had to launch again If you're creating a physical product or tackling hardware as a first-time founder, this episode is filled with raw, honest advice. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course SoCool on Indiegogo Happy Llama Tech